Amazon Seller School, How to Sell on Amazon Beyond ACoS: Unlock Amazon PPC Success with Elizabeth Greene's Top Strategies for 2024
Amazon Sellers, if you’re still laser-focused on ACoS and Tacos, you’re missing out. In today’s episode, I sit down with Elizabeth Greene, PPC strategist and founder of Junglr, to break down the real Amazon ad metrics you need for sustainable growth. This isn’t just about squeezing out an extra sale or two; it’s about learning how to allocate ad spend smartly to scale your brand.
Amazon Sellers, it’s time to rethink how you structure ad campaigns. Elizabeth dives into why grouping keywords in one campaign limits scalability and why separating by match types and ad groups is essential for long-term success. “If you throw all your keywords in one campaign, you’ll end up with a big structure that performs well—but you can’t scale it. You’re missing out on critical control.”
👉 Set up single campaigns for control
👉 Prioritize keywords by budget
👉 Use autos, broads, and exact matches strategically
👉 Track ad spend allocation by product
From understanding the hidden cost benefits of auto campaigns to learning the best ways to manage large SKU sets, this episode is loaded with insights you won’t find in traditional ad guides. Elizabeth reveals how optimizing ads for both profitability and market share can help keep your Amazon business cash-flow positive.
Want more insight into allocating ad spend by product? Elizabeth breaks down why it’s essential to look at ad spend by SKU and match it to performance: “If you’re spending 30% of your budget on a low-performing product, you’re losing money where you could be growing.”