

100% Real With Ruby; nutrition, strength, fat loss, muscle, macros - without the fluff
Ruby Cherie | Evidence based transformation coach + nutrition expert
no BS nutrition, metabolism, fat loss, muscle + mindset for women who train hard but still feel stuck
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
Episodes
Mentioned books

May 12, 2022 • 56min
#211 - RUBY & ALLY SHOW: Things that hold you back from seeing results and KEEPING THEM + how stress & mindset sabotage you
Stressed about your results?
feeling stuck?
working so hard for little result?
Lost in the process?
know all the right things to do but not doing them?
stressed out? poor sleep? inflammed?

May 11, 2022 • 39min
#210 - How to train and diet for your goals..and can you lose fat and gain muscle at the same time? Aram Grigorian
NO SUGAR COATING

May 6, 2022 • 1h 8min
#209 - The reality & realistic expectations that make fatloss & your journey simple & sustainable/PJ Striet
-- how long
-- Body composition
-- small females
Frictionless fatloss
Unrealistic expections
If i cant do it perfect i cant do it at all
Ive always been that way
Biggest loser ruined expectations and reality
Weight goal =/= ideal body
Body composition enhancement program
____________
Unrealistic exxpectations also of what they need to do
Also the whole BB world and those who have less responsibilities spending more time in it
6.14
80% consistency and build muscle
Not need to bulk
But keep in mind this is keeping consistency
2 periods in a [Body composition enhancement] journey
1] training is the main driver of your physique enhancement
2] where your nutrition is.
Deprogramming and teaching people
What they eat not how much they eat
Input & output
Why do people need to make cheesecake out of chicken and rice
A fitness lifestyle is a force multiplier in your life!

May 4, 2022 • 1h 16min
ep 207/208 BONUS: MY episode on Sam's pod: How to Finally Fall in Love with the Process & Permanently Change Your Life with Ruby Cherie
On today’s episode of Transformation Talks, we’re joined by Ruby Cherie, an integrative specialist who connects the mind and body, taking into account all aspects that make up your life-changing transformation to permanently change the trajectory of your life without unsustainable or restrictive diets and programs.
Here’s what we got into in today’s talk:
The importance of eliminating timelines (01:41)
How to change your “default settings” (09:07)
Falling in love with our processes (26:08)
The truth about being “on track” (37:10)
The true value of a coach or program (56:57)
Ruby’s Fast 5 answers (67:09)
Here’s where you can connect more deeply with Ruby:
Instagram: https://www.instagram.com/transformxruby/
Facebook: https://www.facebook.com/Rubyreneecherie

May 4, 2022 • 51min
#208. DONT GIVE UP THE SECOND SOMETHING GETS HARD, know where to push through OR to pivot/ Sam Forget
@coachsamforget
@transformxruby
“and that was enough” end of day summary
90+% of people I work with are hard enough on themselves already. And it’s extremely unlikely they need me to point out that eggs and fruit are generally a healthier choice than donuts at breakfast.
⠀
Our time together is far better spent…
Taking a deeper diver is far more valuable than being guilted or shamed or blindly following food rules.
⠀I’m not saying there’s no value in tough love and no-BS coaching. A LOT of people need reality checks about the gap between their effort and expectations.
⠀
But you’ll get much more out of your coaching experience if you reframe it as an opportunity to be supported while collaborating on lifelong skills and solutions.
What is off track?
How do you navigate the penetration of the surface
How do you get them to be okay with getting more detailed and taking ownership because thats so important to gain control
People don't want to think about
Judgement - no self judgement
DATA DATA DATA
1- Learning how to stop self-sabotaging
⠀
Which starts with NOT feeling guilty or ashamed after perfectly human moments. Adding fuel to this fire ultimately does you a disservice when your relationship with food is destroyed and you only eat well when a coach is breathing down your neck.
⠀
2 Learning how to overcome specific obstacles
⠀
I won’t lie: you’ll probably make better decisions at brunch if you know I’m going to “call you out” for ordering pancakes and mimosas. But it’s much more valuable to learn WHY you struggle to make good choices when you’re out to eat. Maybe it’s underlying deprivation. Maybe it’s str
Less is more
The Sunk Cost Effect is the tendency to grow attached to a plan, project, or goal we’ve invested resources (like time, money, and energy) into — even if it’s not going well.
But we often forget how much we’ve gained from the pursuit alone (experience, knowledge, etc.). Not to mention, there’s a MUCH bigger cost of not letting go: constant stress and a daily weight on our shoulders.
Over time, these stories (about our supposed “priorities”) become part of our identities, which makes them hard to let go of. But by not being honest about our actions, and what they’re telling us about our actual priorities, we risk feeling bad about ourselves and our lack of follow-through.
The more friction between you and a good decision, the less likely you are to make it. The less decisions between you and a poor decision, the more likely you are to make it.
Most coaches and trainers run their clients into the ground in an effort to have them burn more calories—and this works well from a business perspective. Their clients think that’s what they need to do in order to lose weight… so they keep spending money on sessions and classes.
But I’m challenging YOU to be the exception. I’m challenging you to be the rare individual who prioritizes getting stronger during your workouts (again: this requires real rest periods). This will transform your body more than any fast-paced “weight loss workout” ever will.
Prioritize muscle gain
The reason so many people gain weight as they age is NOT because they’re genetically screwed or because their metabolism is broken. It’s because they lose muscle and do nothing about it. Here’s how you can avoid this (at any age):
remember
⠀
1 The last two dozen times you responded to a subpar weekend like this. Did it go smoothly? Or were you cravings through the roof by the following weekend?
⠀
2 The human element. Fat loss is far from a standalone math equation. What makes numerical sense doesn’t always make sense in the “real world”.

Apr 28, 2022 • 48min
#207. Is what CLING TO, so tighly, choking you into self sabotage & pushing you further away from your goals?/ Sam Forget
@coachsamforget
@transformxruby
“and that was enough” end of day summary
90+% of people I work with are hard enough on themselves already. And it’s extremely unlikely they need me to point out that eggs and fruit are generally a healthier choice than donuts at breakfast.
⠀
Our time together is far better spent…
Taking a deeper diver is far more valuable than being guilted or shamed or blindly following food rules.
⠀I’m not saying there’s no value in tough love and no-BS coaching. A LOT of people need reality checks about the gap between their effort and expectations.
⠀
But you’ll get much more out of your coaching experience if you reframe it as an opportunity to be supported while collaborating on lifelong skills and solutions.
What is off track?
How do you navigate the penetration of the surface
How do you get them to be okay with getting more detailed and taking ownership because thats so important to gain control
People don't want to think about
Judgement - no self judgement
DATA DATA DATA
1- Learning how to stop self-sabotaging
⠀
Which starts with NOT feeling guilty or ashamed after perfectly human moments. Adding fuel to this fire ultimately does you a disservice when your relationship with food is destroyed and you only eat well when a coach is breathing down your neck.
⠀
2 Learning how to overcome specific obstacles
⠀
I won’t lie: you’ll probably make better decisions at brunch if you know I’m going to “call you out” for ordering pancakes and mimosas. But it’s much more valuable to learn WHY you struggle to make good choices when you’re out to eat. Maybe it’s underlying deprivation. Maybe it’s str
Less is more
The Sunk Cost Effect is the tendency to grow attached to a plan, project, or goal we’ve invested resources (like time, money, and energy) into — even if it’s not going well.
But we often forget how much we’ve gained from the pursuit alone (experience, knowledge, etc.). Not to mention, there’s a MUCH bigger cost of not letting go: constant stress and a daily weight on our shoulders.
Over time, these stories (about our supposed “priorities”) become part of our identities, which makes them hard to let go of. But by not being honest about our actions, and what they’re telling us about our actual priorities, we risk feeling bad about ourselves and our lack of follow-through.
The more friction between you and a good decision, the less likely you are to make it. The less decisions between you and a poor decision, the more likely you are to make it.
Most coaches and trainers run their clients into the ground in an effort to have them burn more calories—and this works well from a business perspective. Their clients think that’s what they need to do in order to lose weight… so they keep spending money on sessions and classes.
But I’m challenging YOU to be the exception. I’m challenging you to be the rare individual who prioritizes getting stronger during your workouts (again: this requires real rest periods). This will transform your body more than any fast-paced “weight loss workout” ever will.
Prioritize muscle gain
The reason so many people gain weight as they age is NOT because they’re genetically screwed or because their metabolism is broken. It’s because they lose muscle and do nothing about it. Here’s how you can avoid this (at any age):
remember
⠀
1 The last two dozen times you responded to a subpar weekend like this. Did it go smoothly? Or were you cravings through the roof by the following weekend?
⠀
2 The human element. Fat loss is far from a standalone math equation. What makes numerical sense doesn’t always make sense in the “real world”.

Apr 24, 2022 • 29min
#206 - Stop being so hyperfocused on the end goal that you lose yourself in the process/Danny Matranga
Big disconnect in comms with demand and supply of info
Dumb info
Misinformation
Financial incentives
EDUCATION and COACHING are 2 diff things because text book isn’t always applicable and research is on a controlled environment with people that
Its not all the complex shit
Its you cant stick to your diet
How to make it something you can stick to
Unlearn as much as you have to learn
Overeating from restriction
They think more is better
Protein
Sleep
Lift weights 3-4 days
Eat your
Getting the stuff to the people in the way they need to hear it
Here are some solutions to the problem
Basics matter in the gym and not everyone is ready for the barbell work either
Realising that our choices also impacts generations down the road and how to shift the impatiens Xtreme approaches to more sustainable one
Comp Prep and extremes or paid people are looked up to vs what most "normal" Ppl need
I love how you say certification doesn't mean qualification
Because Real Results aren't about nutrition and training it's a lot deeper than that especially with all the shit that is online and knowing what's right for you so maybe you could highlight the value of actually having a coach in this or support
because there's a lot of shit out there but I also love your philosophy on investments how do you think people can relate this to getting their biggest successes
So hyperfocused on getting to the end goal that you lose yourself in the process

Apr 21, 2022 • 1h 5min
#205 Getting to the gold core so YOU can amplify your body & life with purpose & stop holding yourself back / Kait Ann Michelle
ALOT of people get into the journey without knowing what it SHOULD look like or what to expect
and are sold on the wrong thing
Its not going to happen to me
Just like it cant happen to me - process is there
Chasing fat loss
Harder harder harder
Deep dark honest conversations
___
People run away from something and they find something they can control
It comes out of hatred and then you start chasing outcomes and you lose yourself in that process of chasing outcomes that it feels like a chore.
_____
The amount of time
Can you hear her speak about what coaching is??
You need to dig deeper
THIS is how we coach
We dig deep
We ask questions
We pull you up on the lifestyle and mindset stuff
This is the stuff i am so passionate about
Its not sexy but how long have you been stuck?
And you wonder why you cant stay consistent
YOU ARE SILL mentally trying to diet regardless
And doing all that shit -
How much is it taking out of your life?
WHY ARE YOU DOING THIS? What is your goal?
Losing yourself in the process
Yess the process is proven but YOU are unique in that process so this is why you shouldnt keep trying to find more answers
Coaches arent just for weightloss
"get there quick" mentality
Outcome over process
Self limiting beliefs are exactly why you aren’t moving in the direction you want to go
Staying in your comfort zone
People saying they want ___ results but don't actually prioritize doing the thing
_____
Take the right approach and also align expectations to reality - add purpose to it
And you can be more flexible
YOU HAVE Extreme ownership over the outcome
Remove distractions
When you break your limiting
Amplify your life
@kaitannmichelle

Apr 16, 2022 • 58min
#204; FOCUS ON THESE SIMPLE THINGS to stop struggling & finally get your goals / Zoe Knight Muscle Nerds
But why isn't it always about eat less move more and how can that go wrong especially with the message that most people put out when they say you're just not tracking properly because you need to do more and eat less
When people arent ready for fatloss to start
Force v facilitate
Calorie deficit on paper
---
Calorie deficit not nutrient deficit
Something I say alot is that your body needs to feel safe to actually lose fat with ease and even build muscle because it works both ways
Where does tracking heart rate come into this & why people should care about tracking blood pressure too (i don't force it because just getting people doing the bare basics is hard enough but you can put out a compelling argument
…..
Things outside of the gym
All my happiness i
Dinner = flexibility
Routine routine routine
Food between you and luke and clients
Self awareness and calories and tracking
Wind down routine
Habit
Weight loss is the easy part maintenance isn’t problem
Blood markers are a signal but they aren’t the thing that’s
Podcasts to refer to:
193 ALLAN | 187 ANDREW | 179 ALI
You want these things but your goal posts shift and you don’t focus on the whole point you started. You lose yourself in the process
If you don’t change your mindset or beliefs around something and your perception of yourself – you will never get wher eyouw ant to be even with the right habits and environment
@musclenerds_health
@transformxruby
“What you allow continues”
“You don’t get what you deserve and desire, you get what you tolerate and accept”
“You teach people how you’ll be treated”
“Putting other people first teaches them that you come second”

Apr 14, 2022 • 57min
#203 REDUCING YOUR SELF SABOTAGE & barriers to make fat loss & your goals easier & more effortless/ Zoe Knight
Feeling bad about what we arent doing
Vs what we accomplished
---
--- there is soooo much that you can do, so much out there to accomplish but only so much you can realistically do.
What is realistic with body, with strength
What is realistic for you ?
Time limits, your history? Your willingness and ability to
People arent willing to be vulnerable
Intuitive eating is not to alter your physique
And this goes back to consistency
The value in coaching for the right tools in the tool box
If your diet is good - if its good then you wouldnt be where you are now
See what their habits are and what they are eating now and make the recommendations & swap things
Making swaps
More and more swaps
Communication and words are powerful - when they’re used.
𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁 - you have to communicate to your coach, otherwise they can’t help you relative to what you’ve got going on. “𝘏𝘦𝘺, 𝘐’𝘮 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘢𝘭𝘭 𝟻 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘪𝘯, 𝘤𝘢𝘯 𝘸𝘦 𝘥𝘳𝘰𝘱 𝘪𝘵 𝘵𝘰 3?”
The very thing you fear can be broken down into smaller tasks, can be brought down to YOUR LEVEL if you speak up with where your struggle is, what YOU feel is holding you back and why, and what you are willing and able to do
It’s about reducing your expectations
Reducing the pressure you are putting on yourself and ZOOMING THE FUCK OUT so you can actually enjoy the process and sustain the journey for the trip.
---
Calorie deficit not nutrient deficit
Something I say alot is that your body needs to feel safe to actually lose fat with ease and even build muscle because it works both ways
Where does tracking heart rate come into this & why people should care about tracking blood pressure too (i don't force it because just getting people doing the bare basics is hard enough but you can put out a compelling argument
…..
Stress and its role in fatloss stress and how it's alters the way your body responds to nutrition and training – and when people are truly eating 1000-1200 or less and not losing anything and on the other side say theyre eating that but they aren’t aware of what they are REALLY eating because eating little most days with random binges = bad physiology response there (aka what is that)
“May as well do something” than nothing only works to a certain point
We start with good intentions and then we lose the picture. The puzzle piece for the picture
What happens when youre eating like 1200 then 1000 then 800
Don’t look through everything for the one goal
Zoom the fuck out
“strong”
“all good”
People arent willing to be vulnerable
You need to be mentally ready for diet
The 5 whys and my concept
___POLL ___
The 5 whys and my concept
Why do you feel like you have to be everyone all the time
Bodyfat% is stpid
When its not about the food
@musclenerds_health
@transformxruby


