The CMO Podcast

Isabelle Sakai, the Global CMO of Mark Anthony Brands, shares her journey from P&G to leading innovative marketing at a $4 billion company. She discusses the creation of campaigns addressing consumer loneliness and the rising health-conscious trend among younger audiences. With insights on consumer-centric marketing and the evolution of the beverage market, she highlights the importance of agility and social media in today's landscape. Isabelle emphasizes how embracing purpose-driven strategies can drive brand success and foster connections.

Dive into a treasure trove of insights from top marketing professionals. Discover the shifting expectations of consumers across generations and the growing influence of women in sports marketing. Learn how AI is reshaping marketing strategies and the importance of emotional storytelling. Explore the innovative ways brands are engaging audiences, particularly through sports and social media. With candid discussions on creativity and leadership, this is a can't-miss reflection on the future of marketing in a rapidly changing landscape.

Gene Foca, Chief Marketing and Revenue Officer at Getty Images, shares his journey from accounting to a dynamic marketing career. He discusses the incredible scope of Getty’s work in documenting over 168,000 global events annually, including major sports spectacles like the Olympics. Gene emphasizes the importance of leadership principles like transparency and inclusivity in shaping company culture. He also delves into the balance of data and storytelling for effective brand management and highlights a significant creative partnership with Nvidia in generative AI.

Andrea Fairchild, SVP of Global Sponsorship Strategy at Visa, discusses Olympics marketing, brand partnerships, and revenue growth. Visa's commitment to global unity through sports sponsorships, empowering women in sports, and navigating career transitions are also highlighted. Insights on emotional brand connections and impactful storytelling in Olympic branding.

Lisa Caputo, EVP at Travelers, shares insights on her career journey, political communication lessons, benefits of hiring student athletes, mentorship in the financial sector, and relationship building in the insurance industry. She emphasizes trust, decisiveness, teamwork, and effective communication skills.

Celebrating the 300th episode, guests discuss success, leadership, & customer experience in the financial industry. They explore brands connecting with consumers through innovation, iconic brands like McDonald's, and the influence of storytelling in podcasts. Reflecting on family, growth, and business insights, they emphasize brand purpose, creativity, and data-driven storytelling in the CMO role. Guests also share personal anecdotes on balancing technology, family, and personal growth, with insights on transitioning from CMO to CEO at JP Morgan Wealth Management.

Former CMO of Airbnb, Jonathan Mildenhall, discusses his career journey from P&G to entrepreneurship. They delve into the importance of purpose-driven marketing, community building, and overcoming challenges as a leader. The conversation also touches on imposter syndrome, creativity, personal growth, and intimate relationships.

Jonathan Mildenhall, a gifted brand-building leader, interviews Jim Stengel. They discuss their contrasting backgrounds and brotherly bond. Topics include success at Coca-Cola, Airbnb, and Rocket Companies, the impact of mentorship, and importance of creativity in marketing.

There is no city like New York City! This week Jim welcomes the Chief Marketing Officer of New York City Tourism and Conventions, Nancy Mammana. Just before joining Jim for the recording, Nancy was also named the Interim CEO of the company.Nancy’s organization is a private, non-profit entity, earning about half of its funding from the city of New York through a contract, and the other half from membership fees, sponsorships, and ad revenue on its digital properties. NYC Tourism and Conventions aims to invite the world in and energize New York City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.Nancy fell in love with dance early in her life; she started a dance company while at Syracuse University, which is still running today. After college, her passion for dance led her to a marketing job with the Alvin Ailey Dance Theater. From there, Nancy worked in a variety of roles on both the client and agency side of the business–including stints at the Cunard Line and the NBA. Nancy has worked at NYC Tourism and Conventions for about six years and–as you will hear–loves her job. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 billion in sales across 170 countries, 40 brands, and about 6,000 employees worldwide.Matias has worked as the Chief Brands Officer at Brown Forman and served on the company's executive leadership team for about 4 and a half years. He grew up in Argentina and earned his Bachelors of Science in Business at the Argentine Catholic University. From there, he spent most of his career in the spirits and wine business with stints at Allied Domecq and Diageo before joining Brown-Forman in 2008 as a marketing director. Pour yourself a glass of your favorite bourbon and tune in for a conversation with a leader who believes in leaning in on the significant history of a brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.