The CMO Podcast

Lisa Caputo, EVP at Travelers, shares insights on her career journey, political communication lessons, benefits of hiring student athletes, mentorship in the financial sector, and relationship building in the insurance industry. She emphasizes trust, decisiveness, teamwork, and effective communication skills.

Celebrating the 300th episode, guests discuss success, leadership, & customer experience in the financial industry. They explore brands connecting with consumers through innovation, iconic brands like McDonald's, and the influence of storytelling in podcasts. Reflecting on family, growth, and business insights, they emphasize brand purpose, creativity, and data-driven storytelling in the CMO role. Guests also share personal anecdotes on balancing technology, family, and personal growth, with insights on transitioning from CMO to CEO at JP Morgan Wealth Management.

Former CMO of Airbnb, Jonathan Mildenhall, discusses his career journey from P&G to entrepreneurship. They delve into the importance of purpose-driven marketing, community building, and overcoming challenges as a leader. The conversation also touches on imposter syndrome, creativity, personal growth, and intimate relationships.

Jonathan Mildenhall, a gifted brand-building leader, interviews Jim Stengel. They discuss their contrasting backgrounds and brotherly bond. Topics include success at Coca-Cola, Airbnb, and Rocket Companies, the impact of mentorship, and importance of creativity in marketing.

There is no city like New York City! This week Jim welcomes the Chief Marketing Officer of New York City Tourism and Conventions, Nancy Mammana. Just before joining Jim for the recording, Nancy was also named the Interim CEO of the company.Nancy’s organization is a private, non-profit entity, earning about half of its funding from the city of New York through a contract, and the other half from membership fees, sponsorships, and ad revenue on its digital properties. NYC Tourism and Conventions aims to invite the world in and energize New York City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.Nancy fell in love with dance early in her life; she started a dance company while at Syracuse University, which is still running today. After college, her passion for dance led her to a marketing job with the Alvin Ailey Dance Theater. From there, Nancy worked in a variety of roles on both the client and agency side of the business–including stints at the Cunard Line and the NBA. Nancy has worked at NYC Tourism and Conventions for about six years and–as you will hear–loves her job. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 billion in sales across 170 countries, 40 brands, and about 6,000 employees worldwide.Matias has worked as the Chief Brands Officer at Brown Forman and served on the company's executive leadership team for about 4 and a half years. He grew up in Argentina and earned his Bachelors of Science in Business at the Argentine Catholic University. From there, he spent most of his career in the spirits and wine business with stints at Allied Domecq and Diageo before joining Brown-Forman in 2008 as a marketing director. Pour yourself a glass of your favorite bourbon and tune in for a conversation with a leader who believes in leaning in on the significant history of a brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did you know the consumer research industry has a whopping $75 billion in revenue in the US alone? Then, why in the world do we have such trouble discovering insights that can change or reframe how someone feels about a brand or a company? On this week's episode, Jim will shine some light on this massive opportunity!Jim's guests on The CMO Podcast are Gunny Scarfo and Lindsey Wehking of Nonfiction Research, a six-year-old company with this purpose: to create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can better serve everyday people.Gunny and Lindsey are upstarts in the tradition-rich research industry. Gunny is the co-founder of Nonfiction, with a career that spans several roles in the agency world, including stints at Accenture Interactive and Vice Media; Lindsey spent almost five years at the PR firm FleishmanHillard before her move to Nonfiction. In their conversation, Jim explores their learnings on why research must change, and how this can help marketing leaders better serve their customers.Reports mentioned in the episode are available here: https://www.nonfiction.co/reportsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clayton Ruebensaal, SVP and Chief Creative Officer at Comcast, and Sam Hornsby, Founder and CEO of TRIPTK, discuss the dynamics of collaborative partnerships as they prepare for the upcoming Paris Olympics. They emphasize the importance of empathy in marketing and innovative strategies for audience engagement. The pair also explore the essential qualities of collaboration, confidence, and curiosity for CMOs, and how Comcast is enhancing viewing experiences through its X1 platform, blending creativity with purpose-driven initiatives.

Eshan Ponnadurai, VP at META, delves into his journey from P&G to tech giants, emphasizing the difference between advertising and marketing. He discusses the power of storytelling in video content creation, the importance of data-driven storytelling for CMO success, navigating cultural transformations, website ownership challenges, and balancing work-life with strategic time management. Eshan highlights challenges and strategies at META, sharing personal reflections and career insights.

The guest today on The CMO Podcast is Shane Murphy-Reuter, the Chief Marketing Officer of Webflow, the 11-year-old company that is disrupting the business of building websites and other digital experiences. Webflow empowers people to design, build and launch websites…without coding.Webflow is well beyond unicorn status; its valuation is north of $4 billion, with revenue trending toward $150 million. It is well funded–$335 million to date–with a global staff of 600. And here’s a smart choice they have made–Webflow is a friend and sponsor of this show.Shane has been CMO at Webflow for about two years, after several gigs at high-growth young software companies…including AdRoll, Intercom and ZoomInfo. Shane is a native of Ireland, graduated from University College Dublin with a degree in Business and Law, and eventually moved to the US. Tune in for a conversation with a CMO that has a lot of strong beliefs in branding and marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.