The CMO Podcast The Future CMO Summit featuring General Motors, JPMorgan Chase, Coach and Mondelez
Apr 23, 2025
In this discussion, Melissa Madaio Colleluori, from General Motors, shares how social and influencer marketing can shape cultural narratives. Danielle Wallis discusses her innovative strategies at JPMorgan Chase, bridging emotional connections with digital experiences. Katie Berry highlights how Coach reinvents its legacy brand by celebrating individuality. Steven Saenen dives into how Mondelēz's snack brands leverage data and creativity to connect with consumers worldwide. Together, they explore modern CMOs' evolving roles and the importance of authenticity and collaboration in their marketing strategies.
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Challenges Embedding Customer-Centricity
- Danielle Wallis shares the challenge of embedding customer-centric marketing in a large company by connecting all channels around the customer.
- Melissa Madaio Colleluori highlights the power of protected time to deeply connect with customers and test content without fear of failure.
Clear Calendars to Foster Learning
- Clear your calendars to re-evaluate meeting necessity and value to increase productivity.
- Encourage your team to attend conferences and report learnings to foster continuous learning.
Time as a Strategic Asset
- Katie Berry realizes time is an asset for CMOs to build relationships, trust, and brand expertise.
- Reframing time as a strategic advantage helps overcome fears about stagnation.