Melissa Madaio Colleluori

In this discussion, Melissa Madaio Colleluori, from General Motors, shares how social and influencer marketing can shape cultural narratives. Danielle Wallis discusses her innovative strategies at JPMorgan Chase, bridging emotional connections with digital experiences. Katie Berry highlights how Coach reinvents its legacy brand by celebrating individuality. Steven Saenen dives into how Mondelēz's snack brands leverage data and creativity to connect with consumers worldwide. Together, they explore modern CMOs' evolving roles and the importance of authenticity and collaboration in their marketing strategies.