
The Future CMO Summit featuring General Motors, JPMorgan Chase, Coach and Mondelez
The CMO Podcast
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Foresight and Growth in Marketing Leadership
This chapter emphasizes the importance of foresight in marketing, advocating for a deep understanding of consumer behavior through ethnographic research. The speakers discuss leadership challenges like imposter syndrome and the need for a supportive culture, while also highlighting the value of personal well-being and breaks for mental clarity. Additionally, they share insights on finding inspiration from diverse fields and the significance of evolving roles in the marketing landscape.
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