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The Future CMO Summit featuring General Motors, JPMorgan Chase, Coach and Mondelez

The CMO Podcast

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Evolving Roles of CMOs: Insights from the Future CMO Summit

This chapter explores the changing landscape of chief marketing officers as industry leaders from notable brands share their strategies for connecting with consumers through purpose-driven initiatives. The discussion highlights innovative examples from companies like Yeti and Amazon, emphasizing the importance of authenticity and collaboration in modern marketing.

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