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The Future CMO Summit featuring General Motors, JPMorgan Chase, Coach and Mondelez

The CMO Podcast

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Women in Sports and Marketing Innovation

This chapter examines the transformation of female sports, particularly through the rebranding of the WMBA and the dynamic roles of athletes like Caitlin Clark and Angel Reese. It also discusses Dunkin's marketing strategy, emphasizing the blend of brand building with entertainment, and the importance of customer-centric marketing in an ever-evolving industry. Furthermore, the conversation highlights the need for organizations to foster a culture of learning and adaptability, encouraging leaders and teams to embrace new perspectives and collaborative growth.

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