

Bridge the Gap™ by Revenue Reimagined
Adam Jay & Dale Zwizinski
Bridge the Gap™ is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines. Hosted by Adam Jay and Dale Zwizinski, two personalities with distinct styles/approaches but a shared vision - driving growth without complication.Each episode features interviews with leaders from Sales, Marketing, Customer Success, and RevOps along with some of today’s most respected founders. Those you’ve come to know and love and those so deeply engaged in shaping their companies, they’ve remained unknown to the masses.Guests share valuable insights aimed at helping you transform your revenue outcomes and achieve consistent upward growth by challenging the way you think about revenue today.
Episodes
Mentioned books

Nov 8, 2023 • 35min
Episode #17 Become a Sales REBEL Ft. Dale Dupree
"Traditional" sales is broken, and lacks imagination.Companies and revenue leaders have seemed to lost their way and have become obsessed with revenue, and not relationships with their customers.If anyone has a roadmap to fix it, it's Dale Dupree.As a former copier salesman, Dale was forced to become a sales REBEL and adopt strategies that are against the grain to find success.In an industry where your first deal can take 48 months, and most sales professionals only last 90 days...you don't have many other choices.Inside today's podcast, Dale shares his insights on how sales professionals (in any industry) can be PROUD of their work, find success, and have a great time doing it.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Nov 1, 2023 • 30min
Episode #16 How to FIX Outbound Sales Ft. Leslie Venetz
In today's episode, Adam and Dale are joined by Leslie Venetz, known as the "Queen of Outbound Sales" and is a LinkedIn Top Voice.She outlines why outbound sales in B2B tech sales is BROKEN, and also how to fix it ✅Leslie speaks to how any startup or b2b company should structure themselves, how marketing should work with sales, and also the incentives for Account Executives and SDRs.After sharing these insights, Leslie goes DEEP into how you should alter your prospecting and outbound sales efforts so you can actually book meetings.Any revenue leader, SDR or BDR, or Account Executive will want to tune into this episode and take notes!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Oct 25, 2023 • 33min
Episode #15 Shifting FOCUS to Your Customers in Sales Ft. Josh Roth
Join us for today's episode where Josh Roth, Director of Revenue at Lob and a Top Sales Voice on LinkedIn.Josh shares his entire playbook that focuses on CUSTOMERS and how important they are to the entire organization.His journey started as an Inside Sales Rep for the New York Mets, where he dove DEEP into the data, to learn more about his territory.That propelled him to make 1,800 customer visits in 1 year for the Mets, and making sure he valued ALL of his customers, and eventually become an Enterprise Account Executive.This customer-focused selling carried Josh from the Mets to multiple Head of Sales, Investor, and Advisor roles for companies in the B2B tech industry.Join us as he fully unpacks how sales professionals can shift their focus and work with their customers for the long term.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Oct 18, 2023 • 37min
Episode #14 How to SCALE Your Sales Team Ft. Jed Marhle
In today's episode, Adam & Dale are joined by Jed Marhle, the Director of Sales at Mailshake.Jed has led and grown multiple sales teams from the early stages both at Mailshake and Pandadoc where he served as Global Manager of Outbound Sales Development.Today we explored exactly HOW someone can scale their sales team from the ground up and transition from founder-led sales to a full GTM team.Jed shares how he used the power of WHY to help coach his AEs and SDRs, and also how he challenges his SDRs and AEs to coach each other and level up. Anyone in a "Go-to-market" role (like SDRs/BDRs, Account Executives, Sales Leaders, and Founders) in the B2B industry, Jed's insights will be incredibly valuable for you!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Oct 11, 2023 • 56min
Episode #13 The Importance of Women in Sales Ft. Nikki Ivey, Ashley Coghill, & Katrine Reddin
Join us in a VERY impactful episode all about the current state of women in sales.In today's episode, we're grateful to be joined by 3 incredible sales professionals and thought leaders in the tech industry:Ashley Coghill, Katrine Reddin and Nikki Ivey.Ashley and Katrine are hosts of Ashley & Katrine's Infinite Revenue Playlist.Their podcast’s ultimate goal is empowering and connecting with other women who work in Sales, Customer Success, Marketing, and other revenue roles.Ashley and Katrine get candid about their unique experiences, help women tackle challenges in the workplace, and uncover ways to grow as revenue pros.Nikki Ivey is a master strategist in the sales community. Her journey from a former CRO to her current role as a Senior Strategic Account Broker at OppGen is a testament to her undying passion and dedication to the field. Known as a LinkedIn Top Voice, Nikki’s insights and innovative strategies echo across the industry, cultivating a culture of success and efficiency. Inside this episode, Ashley, Katrine, Nikki, Adam & Dale explore the most prominent issues that women in GTM roles face today.They discuss what having "more women in sales" actually means and what companies can do about it, speak to specific challenges that women face in the workplace as they advance their careers, and share their raw experiences for the world to hear.All sales professionals in the tech industry should listen to this episode and reflect on how they can use their current role and company as their mission field to increase diversity and welcome more women into their workplace.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Oct 4, 2023 • 39min
Episode #12 Mindset, Habits, and Principles for an Abundant Life Ft. Ian Koniak
Stuck on a roller coaster.Hanging upside down 180ft in the air......he made a promise to God.THIS was the start of Ian's journey from a top software seller, to scaling his sales enablement business to 7-figures in 2 short years.Take a listen to today's episode as Ian Koniak joins Adam and Dale for an awesome discussion on the mindset, habits, and guiding principles that any revenue-generator NEEDS to work within their genius.Ian has sold $100M in software, and is a former #1 Enterprise Account Executive at Salesforce.comAs Founder and CEO of Ian Koniak Sales coaching, he has helped thousands of other sellers elevate their skills, careers, and livelihoods by passing along the knowledge he has to them.Anyone that is in a sales role role (like SDRs/BDRs, Account Executives, Sales Leaders, and Founders), an entrepreneur, or someone that wants MORE out of life will get value from this episode.Don't miss out as Ian shares insider secrets that have helped him sky rocket his career, have complete control over his life, and build a successful enterprise.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Sep 26, 2023 • 35min
Episode #11 Does Effectiveness BEAT Efficiency? Ft. Will Allred
In today's episode, Adam & Dale are joined by Will Allred, Co-Founder & COO of Lavender.aiLavender is the #1 AI Sales Email Coach. It assists you in real-time. Helping you to get more positive replies and write better emails, faster.By analyzing 100s of millions of sales emails in the B2B and B2C space - it's safe to say Will and the team at Lavender have some INCREDIBLE insights.In this episode, Will shares his thoughts on:Effectiveness vs Efficiency - how companies should balance hitting metrics against being humans.How SDRs / BDRs and AEs can use 1st and 3rd party data to solve the 'puzzle' of breaking through to prospects.Why companies NEED to have their employees talk to customers, and the importance of working cross-functionally as an organization.If you're in a "Go-to-market" role (like SDRs/BDRs, Account Executives, Sales Leaders, and Founders) in the B2B industry, Will's insights will be incredibly valuable for you!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Sep 20, 2023 • 36min
Episode #10 Surviving the B2B Purge ft. Scott Leese
Join us in today's episode where we discuss the "B2B Purge" with Scott Leese.Scott is a 6x sales leader, 4x Founder, and 3x Best Selling Author.Scott's main focus now is GTM United - a private community of B2B pros getting feedback, asking questions, and networking in live meetups.Inside today's 30-minute episode, Scott, Adam and Dale discuss:What is this "B2B Purge" (or AI Assassination) of companies and what does it mean for the tech industry?How humans have been discarded from the sales process and what their FUTURE holds with the advancement of AI.What is going to happen to all of these companies that have been funded, have a little traction, but are stalling?And most importantly:How YOU as an Account Executive, Sales Leader, or Founder can prepare yourself for the future and avoid the AI Assassination of roles in the economy.This episode is a MUST LISTEN for anyone that currently is in a revenue-related role in the B2B industry.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Sep 12, 2023 • 32min
Episode #9: Empowering Sales Professionals: Sarah Brazier Reveals the Key to Effective Solutions
Have you ever heard these common myths about sales? Myth #1: Sales is allabout selling products. Myth #2: Salespeople are born, not made. Myth #3: The key to sales success is having a magnetic personality. In this episode, our guest Sarah Brazier will debunk these myths and share the truth about starting with the problem in sales to provide effective solutions.Meet Sarah Brazier, Sarah Brazier, a beacon within the sales community acclaimed for her authentic insights, shared on LinkedIn, surrounding the world of sales. Now known as a significant LinkedIn top voice and celebrated woman in sales. Sarah's initial career path saw her in the arenas of nonprofits and acting, providing her with a unique perspective on mastering the art of communication. Now serving as an account executive and the President's Club winner, Sarah shares her best practices, derived from her own wins and losses in sales, thereby influencing her followers and peers in the sales community with her unparalleled expertise.What's the job to be done, what are the problems that happen when we do that job? What's the best way to solve it? - Sarah Brazier In this episode, you will be able to:- Discover why effective leadership is a cornerstone to successful sales operations. - Draw parallels between the nurturing nature of parentship and transformative leadership that cultivates growth. - Learn how to tailor your sales strategies through an understanding of different generational learning styles. - Uncover the key to effective problem-solving in sales and how it leads to providing effective solutions. - Realise the importance of personal branding and maintaining a delicate balance between representing your company and advocating your personal interests on social media. Effective Leadership in SalesEffective leadership in sales involves championing autonomy and critical thinking among team members. By encouraging contributions from all team members, strategies can encompass a broader perspective, leading to more effective solutions for customers. When leaders demonstrate trust in their team's ability to problem solve independently, it fosters a culture that promotes creativity and growth, ultimately boosting sales performance.The resources mentioned in this episode are:-Check out the Revenue Reimagined newsletter for show notes, giveaways, and tactical advice on how to uncomplicate revenue. -Visit Gong's website to learn more about their product and how it can help your sales team. -Follow Sarah Brazier on LinkedIn to see her quicky sales posts and learn from her tactics for winning deals. -Listen to account executive calls to learn and develop your sales skills,even if you're an SDR or in another role. 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Sep 5, 2023 • 35min
Episode #8: Supercharge Your Revenue Strategy with Udi Ledergor's Product-Market Fit Secrets
Welcome to our conversation with Udi Ledergor, a seasoned expert in marketing strategy and current Chief Evangelist at Gong. With over 25 years of experience, it's safe to say that Udi brings a uniquely insightful perspective to the table. As an early entrant to Gong's team, his prioritisationof pipeline development before the advent of the sales team has set the goldstandard in marketing approach. Udi’s strategies, focused on aligning marketing endeavors with early product-market fit, have proven to be a game-changing framework in brand development.Early attempts at sales should really verify that you have that initial product market fit before you can expect a standard marketer. - Udi LedergorIn this episode, you will be able to:Unravel the significance of aligning sales and marketing for organizational harmony. Establish a robust revenue function integral to the financial stability of an enterprise. Discover the pivotal role customer success plays in augmenting revenue. Grasp the core concept of product-market fit shaping the success of businesses today. Learn how to mobilize the workforce in enhancing marketing endeavors. The resources mentioned in this episode are: Check out the Revenue Reimagined podcast for more episodes on revenue strategies and insights. Subscribe to the Revenue Reimagined newsletter for show notes, giveaways, and tactical advice on revenue optimization. - Visit Gong's website to learn more about their products and services for sales and marketing teams. Connect with Udi Ledergor on LinkedIn for valuable content and insights on marketing and revenue generation. 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.