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Bridge the Gap™ by Revenue Reimagined

Latest episodes

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Aug 2, 2023 • 30min

Episode #3: Mastering Personalization: Best Strategies to Stand Out Through all the Noise - Nick Bennett

Discover how Nick Bennett defied the odds and triumphed in the volatile world of sales and marketing. His journey took an unexpected turn that transformed his approach to business forever. Brace yourself for a twist that will leave you eager to uncover the secrets behind Nick's remarkable success.In this episode, you will be able to: Realize why your personal brand is integral to successful B2B  marketing. Understand how personalization empowers your sales process. Discover how a people-first approach can maximize revenue strategies. Appreciate why transparency is key in building trust throughout the buying journey. Adapt effectively to the evolving economic landscape and sales environment.Here's more about our guest:Nick Bennett is a seasoned expert who founded Club PF and possesses a deep understanding of the ever-changing and unpredictable economic landscape. With years of experience under his belt, Nick has gained valuable insights into the modern sales domain, successfully navigating through periods of economic uncertainty. As the host of the popular podcast, "The Anonymous Marketer," Nick is renowned for staying at the forefront of marketing trends and cues, providing his audience with valuable perspectives and knowledge. Get ready to gain invaluable insights and stay updated with the latest in marketing as we delve into our conversation with Nick Bennett. The key moments in this episode are:00:00:00 - Introduction, 00:02:01 - Churn vs. NRR, 00:05:17 - Taking Business You Get, 00:08:07 - Club PF and People First GTM, 00:10:24 - Demand Creation and Conversion, 00:12:15 - Growing LinkedIn Followers and Empowering Employees, 00:13:19 - Purchasing Decisions and Dark Community Social, 00:14:24 - LinkedIn Sponsorships and People-First Approach, 00:15:46 - Outcome of LinkedIn Sponsorships and Affiliation, 00:18:00 - Personal Branding, Reputation, and Influence, 00:24:49 - Why Salespeople Need to Elevate Their Game, 00:25:38 - Rapid Fire Round, 00:26:52 - Uncertainty in the Economy, 00:27:27 - The Power of Engagement, 00:28:08 - Putting Customers First, 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Jul 25, 2023 • 33min

Episode #2: From Theory to Practice: Uncover the Secrets to Effective Revenue Generation with Nikki Ivey

If you're feeling frustrated and overwhelmed by constantly trying different sales tactics without seeing the desired increase in revenue, then you are notalone! Despite your efforts to implement various strategies, you may find that potential clients are not responding positively or converting into actual sales, leaving you questioning the effectiveness of your approach.In this episode, you will be able to:Unlock the criticality of tailoring your sales outreach efforts for optimal customer response.  Discover the process of maneuvering sales approaches in real-time for bolstering revenue streams. Learn about the shifting realities of content creators in the B2B marketing scene and how it affects your business.  Gain an understanding of the long-term profit significance that lies within a strong emphasis on customer retention strategies. Absorb the importance of active customer feedback listening as a means to fine-tune your go-to-market strategies. Here's some more info on our guest, Nikki Ivey:Nikki Ivey is a master strategist in the sales community. Her journey from a former CRO to her current role as a Senior Strategic Account Broker at OppGen is a testament to her undying passion and dedication to the field. Known as a LinkedIn Top Voice, Nikki’s insights and innovative strategies echo across the industry, cultivating a culture of success and efficiency. Apart from her professional commitments, Nikki wears her Floridian heritage as a badge of honor and the essence of her sunny disposition can be experienced in her approach towards her work.Nikki will be giving away 1 free consultation session to a lucky subscriber of the Revenue Reimagined newsletter. Register today (link below)!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Jul 18, 2023 • 41min

Episode #1: Unleashing Your Sales Potential: Shifting Mindsets for Breakthrough Success

Episode #1 looked at the brilliance of two amazing professionals (Jen Allen-Knuth and Kyle Asay). We brought the "Linkedin Feud" to the forefront and had some amazing laughs along the way. In all seriousness, here's what we talk about in this episode: Revenue is broken. So how do we fix it?We realized that a customer-centric approach was the key to unlocking growth and engagement. But what did we uncover? How do we change the sales profession's mindset? Join us as we unveil their revolutionary insights and inspire a new generation of sales professionals.In this episode, you will be able to:Learn to revolutionize the sales industry's mindset to meet future challenges head-on. Adopt strategies that prioritize customer satisfaction for long-term business success. Unravel efficient strategies to limit the risk of ghosting and improve customer retention. Grasp the significance of clear communication and contextual understanding in deal negotiation. Discover how crucial data analysis can be as a tool to drive revenue growth. Lastly, 2 lucky newsletter subscribers will get a chance to win 1 free year of Lavender Pro or the AE frameworks that have closed millions by Kyle Asay.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Jul 15, 2023 • 7min

Episode 0: The Origin Story

Revenue is broken. Sales, marketing, revops and customer success aren't working to the standards we need them to. We are on a mission to fix it. If you want to be at the forefront on all things revenue - then hit that subscribe button. This is the origin story so you can hear more about us and what journey we are about to embark on.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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