In today's episode, Adam & Dale are joined by Will Allred, Co-Founder & COO of Lavender.ai

Lavender is the #1 AI Sales Email Coach. It assists you in real-time. Helping you to get more positive replies and write better emails, faster.

By analyzing 100s of millions of sales emails in the B2B and B2C space - it's safe to say Will and the team at Lavender have some INCREDIBLE insights.

In this episode, Will shares his thoughts on:

• Effectiveness vs Efficiency - how companies should balance hitting metrics against being humans.
• How SDRs / BDRs and AEs can use 1st and 3rd party data to solve the 'puzzle' of breaking through to prospects.
• Why companies NEED to have their employees talk to customers, and the importance of working cross-functionally as an organization.

If you're in a "Go-to-market" role  (like SDRs/BDRs, Account Executives, Sales Leaders, and Founders) in the B2B industry, Will's insights will be incredibly valuable for you!

🎁 Lastly, we have a gift for you!

Struggling to understand why your revenue isn't growing at the rate you want?

Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it.

https://revenuereimagined.typeform.com/gtmgap