Bridge the Gap™ by Revenue Reimagined

In today's episode of Revenue Reimagined, we're joined by Derek Osgood, Co-Founder and CEO at IGNITION.Derek Osgood, a former marketing executive and founder of Ignition, shares his journey from working in various companies, including an early role at Rippling and significant contributions to PlayStation, to creating a platform designed for product and marketing teams. Ignition, born out of Osgood's experiences in launching over 100 products and his desire for a tool that simplifies the go-to-market (GTM) process, aims to consolidate various tasks and workflows into a single, cohesive platform. Osgood discusses the genesis of Ignition, highlighting the consistent yet nuanced processes of building and launching products across different companies and industries. He also delves into the challenges of enabling teams with diverse needs, the inefficiency of using multiple tools for launch tasks, and the initial solution Ignition provided by modularizing the launch plan for easier sharing and workflow integration.During today's show, Derek shares his secrets on:- Diverse needs across teams- What makes a GREAT Go-To-Market Strategy- Why your product ISN'T specialAny founder, entrepreneur, or business leader can steal the lessons Derek shares in this episode and use them for their own success.Follow Derek - https://www.linkedin.com/in/derekosgood3/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Jake Reni, Co-Founder at Revenue Reimagined.Jake Reni, Co-Founder of Revenue Reimagined, shares his background in the tech industry and surgical devices, and how he transitioned into the fractional world to make a bigger impact. He discusses the common challenges faced by Founders, including the importance of trusting team leaders, making quick decisions, and understanding the target market for early-stage startups. Reni also emphasizes the significance of alignment and communication in business relationships, and the importance of having a gritty mindset with qualities like gratitude, curiosity, humility, and emotional intelligence in sales. He shares his personal experiences and anecdotes about trust and camaraderie in business partnerships, and if he weren't in tech, he would follow his wife's dream of having a mini farm.During today's show, Jake shares his secrets on:- Life coaches & therapists being a huge help for any leader- Why having a gritty mindset is key- Target market knowledge for early start upsAny founder, entrepreneur, or business leader can steal the lessons Jake shares in this episode and use them for their own success.Follow Jake - https://www.linkedin.com/in/jakereni/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Jonathan Mahan, Co-Founder at The Practice Lab.Having spent over a decade as a sales professional, Mahan found success in using a human-centric approach to sales that aligns with the science of human influence in decision-making - However, he struggled to apply the knowledge he had learned to his live calls when under pressure. This led him to start The Practice Lab, a company that helps sales professionals develop their skills and abilities through practice and repetition, similar to how other disciplines like the military, music, and sports, train their performers. Mahan believes that the sales industry needs to focus more on developing skills and abilities instead of just acquiring knowledge and understanding. By using different mechanisms for each, sales professionals can better understand the theory and apply it in real-life situations. The Practice Lab aims to bridge this gap by providing a platform for sales professionals to practice and develop their skills until they become habits and abilities that stand up under pressure.During today's show, Jonathan shares his secrets on:- Practicing sales like sports professionals practice their sport- Applying learned behavior to real-life pressure-filled sales- Building good habits by way of repetitionAny founder, entrepreneur, or business leader can steal the lessons Jonathan shares in this episode and use them for their own success.Follow Jonathan - https://www.linkedin.com/in/jtmahan/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Brianna Doe, Co-Founder and CMO at Verbatim.Brianna speaks about the origin story of Verbatim and her experience working in marketing across multiple industries. She explains that she always had a full-time job but also had a side hustle in marketing consulting, advisory work, and fractional work. Eventually, she realized she wanted to launch her own agency and hired a career coach to figure out how to make it happen. Brianna believes that agencies can do good work and be impactful, despite the stigma around the industry. She also discusses the delicate nature of marketing sustainability to clients without making them feel bad about what they're doing and how adjusting messaging and positioning helps in other industries.During today's show, Brianna shares her secrets on:- The importance of Messaging & Positioning- Stigmas around the marketing industry- Why a GREAT partnership is so importantAny founder, entrepreneur, or business leader can steal the lessons Brianna shares in this episode and use them for their own success.Follow Brianna - https://www.linkedin.com/in/brianna-doe/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Randi Deckard, SVP of Client Engagement at Besler.Randi Deckard, SVP of Client Engagement at Bessler and a go-to-market leader, highlights the importance of advocating for clients while also driving impact and living up to the company's brand promise. She defines her role as being responsible for the customer ecosystem, including marketing, sales, and customer success, to generate revenue. She sees herself as an evangelist, acting as a brand ambassador and customer advocate, collaborating cross-functionally to achieve the company's goals. During today's show, Randi shares her secrets on:- Impactful Brand "Evangelism"- Why YOU should talk to your customers regularly- The importance of customer feedback for any businessAny founder, entrepreneur, or business leader can steal the lessons Randi shares in this episode and use them for their own success.Follow Randi - https://www.linkedin.com/in/randisuedeckard/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Jenn Steele, Founder of SoundGTM.Jenn is currently launching a new startup, SoundGTM, a new B2B referrals platform. As CEO, she led Kissmetrics to a successful exit in May 2023. She has deep martech and go-to-market technology experience, starting with HubSpot in its early days along with executive roles at Madison Logic, Bizible, and Indix. She has led marketing, sales, and customer success teams across industries, and holds degrees from MIT and Simmons School of Management.During today's show, Jenn shares her secrets on:- Creating a company - NOT a daydream - by way of striving for both innovation & execution- B2B Sales & Go-To-Market Strategy- Defining who your company is and what you sell - you can't do EVERYTHING or people won't know what you're sellingAny founder, entrepreneur, or business leader can steal the lessons Jenn shares in this episode and use them for their own success.Follow Jenn - https://www.linkedin.com/in/jennsteele/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Angela Alea, President and CRO of LASSO, shares her experience in revenue-producing roles and redefining sales. LASSO revolutionized the event production industry by challenging norms. The importance of having a partner, making critical decisions, and serving customers, rather than just selling to them, is highlighted.

In today's episode, we're joined by former restaurant manager turned self-taught coder, Co-Founder, and current head of marketing for Warmly, Alan Zhao.Alan discusses the parallels between growing a business in the restaurant industry and starting a tech company, emphasizing the importance of focusing on critical tasks during downtime and maintaining a clean CRM system for efficient sales processes. During today's show, Alan shares his insider secrets on:- Dealing with the setbacks in the early years of any startup- Maintaining a UNIQUE brand in a competitive market- Creating a BALANCE between innovation and executionAny founder, entrepreneur, or business leader can steal the lessons Alan shares in this episode and use them for their own success.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

The journey for any Entrepreneur or Founder is a wild one.It's filled with unexpected twists, turns, trials, and triumphs......but the reward is second to none!Alexis Scott knows this better than most.She is a Co-Founder and CEO of Verbatim, a digital marketing company that has helped companies earn $750 MILLION in new revenue, been featured in the Wall Street Journal, CNBC, and other household publications.In today's episode, Alexis shares her unique origin story of how Verbatim got started, how they've successfully differentiated themselves in the market, and how they've found their ICP.Hint: It's way deeper than just demographics on paper 🫣Join us today as she shares her unique story and insights that'll help any Entrepreneur, Solopreneur, or Founder.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode, we're joined by multi-time Founder Anis Bennaceur.Anis currently serves as CEO and Co-Founder of Attention - a next-generation sales conversational platform helping businesses achieve their full potential, with generative AI. He is one of the BEST growth hackers in the B2B space, and has already had a successful exit from his first company.During today's show, Anis shares his insider secrets on:- Why you should be IGNORING all of your competition - and listening to your CUSTOMERS instead.- How to properly leverage AI and automation to grow or scale any company.- How to split-test and start growth STACKING - not growth hacking.Any founder, entrepreneur, or business leader can steal the lessons Anis shares in this episode and use them for their own success.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.