In today's episode, Adam & Dale are joined by Will Allred, Co-Founder & COO of Lavender.aiLavender is the #1 AI Sales Email Coach. It assists you in real-time. Helping you to get more positive replies and write better emails, faster.By analyzing 100s of millions of sales emails in the B2B and B2C space - it's safe to say Will and the team at Lavender have some INCREDIBLE insights.In this episode, Will shares his thoughts on:Effectiveness vs Efficiency - how companies should balance hitting metrics against being humans.How SDRs / BDRs and AEs can use 1st and 3rd party data to solve the 'puzzle' of breaking through to prospects.Why companies NEED to have their employees talk to customers, and the importance of working cross-functionally as an organization.If you're in a "Go-to-market" role  (like SDRs/BDRs, Account Executives, Sales Leaders, and Founders) in the B2B industry, Will's insights will be incredibly valuable for you!🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

Join us in today's episode where we discuss the "B2B Purge" with Scott Leese.Scott is a 6x sales leader, 4x Founder, and 3x Best Selling Author.Scott's main focus now is GTM United - a private community of B2B pros getting feedback, asking questions, and networking in live meetups.Inside today's 30-minute episode, Scott, Adam and Dale discuss:What is this "B2B Purge" (or AI Assassination) of companies and what does it mean for the tech industry?How humans have been discarded from the sales process and what their FUTURE holds with the advancement of AI.What is going to happen to all of these companies that have been funded, have a little traction, but are stalling?And most importantly:How YOU as an Account Executive, Sales Leader, or Founder can prepare yourself for the future and avoid the AI Assassination of roles in the economy.This episode is a MUST LISTEN for anyone that currently is in a revenue-related role in the B2B industry.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

Have you ever heard these common myths about sales? Myth #1: Sales is allabout selling products. Myth #2: Salespeople are born, not made. Myth #3: The key to sales success is having a magnetic personality. In this episode, our guest Sarah Brazier will debunk these myths and share the truth about starting with the problem in sales to provide effective solutions.Meet Sarah Brazier, Sarah Brazier, a beacon within the sales community acclaimed for her authentic insights, shared on LinkedIn, surrounding the world of sales. Now known as a significant LinkedIn top voice and celebrated woman in sales. Sarah's initial career path saw her in the arenas of nonprofits and acting, providing her with a unique perspective on mastering the art of communication. Now serving as an account executive and the President's Club winner, Sarah shares her best practices, derived from her own wins and losses in sales, thereby influencing her followers and peers in the sales community with her unparalleled expertise.What's the job to be done, what are the problems that happen when we do that job? What's the best way to solve it? - Sarah Brazier In this episode, you will be able to:- Discover why effective leadership is a cornerstone to successful sales operations. - Draw parallels between the nurturing nature of parentship and transformative leadership that cultivates growth. - Learn how to tailor your sales strategies through an understanding of different generational learning styles. - Uncover the key to effective problem-solving in sales and how it leads to providing effective solutions. - Realise the importance of personal branding and maintaining a delicate balance between representing your company and advocating your personal interests on social media. Effective Leadership in SalesEffective leadership in sales involves championing autonomy and critical thinking among team members. By encouraging contributions from all team members, strategies can encompass a broader perspective, leading to more effective solutions for customers. When leaders demonstrate trust in their team's ability to problem solve independently, it fosters a culture that promotes creativity and growth, ultimately boosting sales performance.The resources mentioned in this episode are:-Check out the Revenue Reimagined newsletter for show notes, giveaways, and tactical advice on how to uncomplicate revenue. -Visit Gong's website to learn more about their product and how it can help your sales team. -Follow Sarah Brazier on LinkedIn to see her quicky sales posts and learn from her tactics for winning deals. -Listen to account executive calls to learn and develop your sales skills,even if you're an SDR or in another role. 🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

Welcome to our conversation with Udi Ledergor, a seasoned expert in marketing strategy and current Chief Evangelist at Gong. With over 25 years of experience, it's safe to say that Udi brings a uniquely insightful perspective to the table. As an early entrant to Gong's team, his prioritisationof pipeline development before the advent of the sales team has set the goldstandard in marketing approach. Udi’s strategies, focused on aligning marketing endeavors with early product-market fit, have proven to be a game-changing framework in brand development.Early attempts at sales should really verify that you have that initial product market fit before you can expect a standard marketer. - Udi LedergorIn this episode, you will be able to:Unravel the significance of aligning sales and marketing for organizational harmony. Establish a robust revenue function integral to the financial stability of an enterprise. Discover the pivotal role customer success plays in augmenting revenue. Grasp the core concept of product-market fit shaping the success of businesses today. Learn how to mobilize the workforce in enhancing marketing endeavors. The resources mentioned in this episode are: Check out the Revenue Reimagined podcast for more episodes on revenue strategies and insights. Subscribe to the Revenue Reimagined newsletter for show notes, giveaways, and tactical advice on revenue optimization. - Visit Gong's website to learn more about their products and services for sales and marketing teams. Connect with Udi Ledergor on LinkedIn for valuable content and insights on marketing and revenue generation. 🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

Challenge the Status Quo and Ignite Revenue Growth with Marketing Maven Sangram Vajre as he breaks free from traditional approaches to captivate audiences and drive business success.Our  guest is none other than Sangram Vajre:Sangram Vajre is a go-to-market leader, having mastered the art of intertwining revenue growth with advanced marketing strategies in his current role as the CEO of GTM Partners. This came to fruition from his wealthof experience which includes founding Terminus, the pioneer account-based marketing platform, and working at Pardot under the Salesforce umbrella. Healso brings to the table the unique insight of a three-time author, setting himapart as an industry thought leader. Known for his profound understanding ofthe B2B space, Sangram is highly skilled at solving go-to-market problems and reshaping organizational perspectives on marketing.Marketing is not just about leads and banners, it's about creating a message that hooks people's attention. - Sangram Vajre In this episode, you will be able to:Discover the significance and impact of an effective Go-to-Market Strategy in the business landscape.  Uncover how the role of marketing has evolved to become a key driver for revenue growth. Explore the power of storytelling in creating compelling marketing narratives. Learn the art and importance of striking a balance between technology and human connection in your marketing efforts. Understand the necessity of continuous learning and adaptation in the ever-changing marketing scene.  🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

Discover the secrets to successful outbound sales strategies and the future of revenue generation in the B2B tech industry. Join Kyle Coleman as he shares his insights on personalized outreach, adapting to change, and the importance of customer retention. Here's some more info on our guest, Kyle: Meet Kyle Coleman, a seasoned expert carrying an inspiring journey in the world of B2B tech that began in 2013 with a small firm named Looker. He built the formidable SDR team from being the 6th employee to overseeing a division of 70 bright talents helping scale the company from an initial ARR of hundred thousand dollars to a whopping 110 million. The sheer dedication and strategic acumen led Looker to be finally acquired by Google, valuing thefirm at 2.6 billion. He currently holds the coveted position of SVP of marketing at Clari, where he applies his diverse experience and persuasive skills to lead the marketing and SDR teams."I want to own my work so that I can take responsibilityfor the failures or the successes. And if I fail, I at least want to fail doing it my way. " - Kyle Coleman In this episode, you will be able to: Uncover innovative methods to improve your outbound sales in a changing marketplace. Recognize the relevance of tailoring sales strategies to nurture meaningful relationships. Explore emerging trends in generating income to stay one step ahead.Appreciate the art of customer retention to secure and increase revenue. Master the practice of maintaining a regular revenue beat that ensures long-term fiscal health. Learn original and personalized approaches in salesIn an era where technology and digitization dominate, maintaining original and personalized approaches in sales is imperative for revenue growth. This entails hiring SDRs from diverse backgrounds, training them extensively, andempowering them to experiment, thereby enhancing their abilities to craft personalized, research-driven messages. Essentially, the objective is to transform the SDR role and make it about creating meaningful connections with potential clients and customers.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

Discover the extraordinary journey of Mark Kilens, a GTM expert who defied the norms of traditional go-to-market strategies. His story takes an unexpected twist as he unveils the power of prioritizing customer experiences, collaboration, and data-driven decision-making. Brace yourself for an episode that will challenge the norms around sales and marketing. Areyou ready to unlock the secrets Mark has to share? Stay tuned to find out how his unique approach can revolutionize your GTM strategy.Our special guest is Mark Kilens:We're excited to welcome Mark Kilens, a pioneer in the realm of customer-centric marketing, to our podcast. As the CEO and co-founder of TACK, Mark has always channeled his expertise in B2B go-to-market strategies, consistently putting people first. Carving out a unique niche in the market, his strategies are deeply rooted in collaboration and driven by data, resultingin not just revenue growth but enriched customer experiences.The more you talk to customers, the more you're  going to probably be able to generate more of the  right customers and hopefully land them at higher ACV. - Mark Kilens In this episode, you will be able to:- Grasp how customer success bolsters go-to-market approaches. - Realize the importance of structured onboarding for buoying sales andcustomer success teams. - Delve into the People-First GTM model that brings customer experiences, team collaboration and data-driven decision-making to the fore. - Identify the trials modern businesses endure and how to navigate these waters with strategic adaptation. - Recognize the symbiotic relationship of AI and human intelligence in enhancing GTM measures. The Role of Customer Success in GTM StrategiesCustomer success is a crucial component of effective go-to-market strategies. In understanding and realizing the value they provide, organizations can gain significant insights into customer needs and buying behavior. Leveraging such knowledge enables the creation of personalized, high-value experiences, which directly contribute to revenue growth and business performance.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In a world where everyone is talking about AI, John Barrows goes even deeper on AI's impact on sales professionals. This episode gives even more perspectives on what average reps need to think about and how great reps can leverage AI to become even better. In this episode, you will be able to:- Dive into how AI is reshaping sales roles. - Uncover the role of AI as a mental health aid. - Grasp the essentials of streamlining your sales tech stack. - Develop efficient strategies for customer acquisition and retention. - Delve into the futuristic approach of Revenue Operations. Here's a little bit of info on our guest, John Barrows:We introduce John Barrows, a sales titan who serves as CEO at JB Sales. His primary focus rests on enhancing the sales profession through powerful training programs, content creation, and events organization, a testament to his holistic approach to sales. A man of action, John still prospects and oversees his deals, his belief in experiencing the sales journey firsthand resonating within his methodologies. John's influence transcends professionalrealms, with his Amazon bestselling children's book, "I Want to be in Sales when I grow up",  marking his versatility.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

Discover how Nick Bennett defied the odds and triumphed in the volatile world of sales and marketing. His journey took an unexpected turn that transformed his approach to business forever. Brace yourself for a twist that will leave you eager to uncover the secrets behind Nick's remarkable success.In this episode, you will be able to: Realize why your personal brand is integral to successful B2B  marketing. Understand how personalization empowers your sales process. Discover how a people-first approach can maximize revenue strategies. Appreciate why transparency is key in building trust throughout the buying journey. Adapt effectively to the evolving economic landscape and sales environment.Here's more about our guest:Nick Bennett is a seasoned expert who founded Club PF and possesses a deep understanding of the ever-changing and unpredictable economic landscape. With years of experience under his belt, Nick has gained valuable insights into the modern sales domain, successfully navigating through periods of economic uncertainty. As the host of the popular podcast, "The Anonymous Marketer," Nick is renowned for staying at the forefront of marketing trends and cues, providing his audience with valuable perspectives and knowledge. Get ready to gain invaluable insights and stay updated with the latest in marketing as we delve into our conversation with Nick Bennett. The key moments in this episode are:00:00:00 - Introduction, 00:02:01 - Churn vs. NRR, 00:05:17 - Taking Business You Get, 00:08:07 - Club PF and People First GTM, 00:10:24 - Demand Creation and Conversion, 00:12:15 - Growing LinkedIn Followers and Empowering Employees, 00:13:19 - Purchasing Decisions and Dark Community Social, 00:14:24 - LinkedIn Sponsorships and People-First Approach, 00:15:46 - Outcome of LinkedIn Sponsorships and Affiliation, 00:18:00 - Personal Branding, Reputation, and Influence, 00:24:49 - Why Salespeople Need to Elevate Their Game, 00:25:38 - Rapid Fire Round, 00:26:52 - Uncertainty in the Economy, 00:27:27 - The Power of Engagement, 00:28:08 - Putting Customers First, 🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

If you're feeling frustrated and overwhelmed by constantly trying different sales tactics without seeing the desired increase in revenue, then you are notalone! Despite your efforts to implement various strategies, you may find that potential clients are not responding positively or converting into actual sales, leaving you questioning the effectiveness of your approach.In this episode, you will be able to:Unlock the criticality of tailoring your sales outreach efforts for optimal customer response.  Discover the process of maneuvering sales approaches in real-time for bolstering revenue streams. Learn about the shifting realities of content creators in the B2B marketing scene and how it affects your business.  Gain an understanding of the long-term profit significance that lies within a strong emphasis on customer retention strategies. Absorb the importance of active customer feedback listening as a means to fine-tune your go-to-market strategies. Here's some more info on our guest, Nikki Ivey:Nikki Ivey is a master strategist in the sales community. Her journey from a former CRO to her current role as a Senior Strategic Account Broker at OppGen is a testament to her undying passion and dedication to the field. Known as a LinkedIn Top Voice, Nikki’s insights and innovative strategies echo across the industry, cultivating a culture of success and efficiency. Apart from her professional commitments, Nikki wears her Floridian heritage as a badge of honor and the essence of her sunny disposition can be experienced in her approach towards her work.Nikki will be giving away 1 free consultation session to a lucky subscriber of the Revenue Reimagined newsletter. Register today (link below)!🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap