

Bridge the Gap™ by Revenue Reimagined
Adam Jay & Dale Zwizinski
Bridge the Gap™ is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines. Hosted by Adam Jay and Dale Zwizinski, two personalities with distinct styles/approaches but a shared vision - driving growth without complication.Each episode features interviews with leaders from Sales, Marketing, Customer Success, and RevOps along with some of today’s most respected founders. Those you’ve come to know and love and those so deeply engaged in shaping their companies, they’ve remained unknown to the masses.Guests share valuable insights aimed at helping you transform your revenue outcomes and achieve consistent upward growth by challenging the way you think about revenue today.
Episodes
Mentioned books

Mar 27, 2024 • 36min
Episode #37 Choosing Impact Over Income ft. Larry Long Jr.
In today's episode of Revenue Reimagined, we're joined by Larry Long Jr., CEO at LLJR Enterprises.Larry Long Jr is the Founder and CEO (Chief Energy Officer) of LLJR Enterprises, focused on motivational, inspirational, and most importantly, transformational Speaking, Emceeing, Coaching & Training programs. He is the host of the weekly Live Show, ‘Midweek Midday Motivational Minute’, host of the weekly Live Podcast, ‘The Cold Calling Podcast’, and Author of ‘JOLT!’.During today's show, Larry shares his secrets on:- Finding your Internal Motivation- The Power of Perspective- Why Practicing your Craft is SO Important Any founder, entrepreneur, or business leader can steal the lessons Larry shares in this episode and use them for their own success.Follow Larry - https://www.linkedin.com/in/longjr7/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Mar 20, 2024 • 36min
Episode #36 Door-to-Door Lipstick Sales to Founder & CEO ft. Alina Vandenberghe
In today's episode of Revenue Reimagined, we're joined by Alina Vandenberghe, Co-Founder and Co-CEO at ChiliPiper.Co-Founder and Co-CEO Alina Vandenberghe created Chili Piper in 2016, the pipeline conversion platform for B2B marketing, sales, and operations teams. The born entrepreneur started her first company before high school before she even knew what entrepreneurism was. Sold lipstick door to door. She saw it was a low-margin business so she decided to do a master's in computer science instead.After building mobile products loved by millions — and that was keynoted by Steve Jobs on stage — Alina decided to take her product management talents to B2B software solutions.During today's show, Alina shares her secrets on:- Selling based on value, not discounts- Diversification in GTM strategy- Surrounding yourself with people who think differently Any founder, entrepreneur, or business leader can steal the lessons Alina shares in this episode and use them for their own success.Follow Alina - https://www.linkedin.com/in/alinav/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Mar 13, 2024 • 34min
Episode #35 AI-Powered Sales Leadership ft. Alex McNaughten
In today's episode of Revenue Reimagined, we're joined by Alex McNaughten, Co-CEO at GRW.AI.Alex McNaughten, hailing from New Zealand, is the co-founder and co-CEO of GRW AI. GRW AI is a team management co-pilot that makes every sales leader exceptional. Prior to that, Alex has been a top-performing seller, revenue leader, and 2 x founder who has supported over 150 companies to build high-performing sales teams across APAC.During today's show, Alex shares his secrets on:- Sales management & leadership- Coaching gaps in your team- What will produce consistent performance in your sales teamAny founder, entrepreneur, or business leader can steal the lessons Alex shares in this episode and use them for their own success.Follow Alex - https://www.linkedin.com/in/alexmcnaughten/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Mar 6, 2024 • 33min
Episode #34 From Playstation to Product Pioneer ft. Derek Osgood
In today's episode of Revenue Reimagined, we're joined by Derek Osgood, Co-Founder and CEO at IGNITION.Derek Osgood, a former marketing executive and founder of Ignition, shares his journey from working in various companies, including an early role at Rippling and significant contributions to PlayStation, to creating a platform designed for product and marketing teams. Ignition, born out of Osgood's experiences in launching over 100 products and his desire for a tool that simplifies the go-to-market (GTM) process, aims to consolidate various tasks and workflows into a single, cohesive platform. Osgood discusses the genesis of Ignition, highlighting the consistent yet nuanced processes of building and launching products across different companies and industries. He also delves into the challenges of enabling teams with diverse needs, the inefficiency of using multiple tools for launch tasks, and the initial solution Ignition provided by modularizing the launch plan for easier sharing and workflow integration.During today's show, Derek shares his secrets on:- Diverse needs across teams- What makes a GREAT Go-To-Market Strategy- Why your product ISN'T specialAny founder, entrepreneur, or business leader can steal the lessons Derek shares in this episode and use them for their own success.Follow Derek - https://www.linkedin.com/in/derekosgood3/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Feb 28, 2024 • 34min
Episode #33 Trust, Quick Decisions, and the "Gritty" Mindset ft. Jake Reni
In today's episode of Revenue Reimagined, we're joined by Jake Reni, Co-Founder at Revenue Reimagined.Jake Reni, Co-Founder of Revenue Reimagined, shares his background in the tech industry and surgical devices, and how he transitioned into the fractional world to make a bigger impact. He discusses the common challenges faced by Founders, including the importance of trusting team leaders, making quick decisions, and understanding the target market for early-stage startups. Reni also emphasizes the significance of alignment and communication in business relationships, and the importance of having a gritty mindset with qualities like gratitude, curiosity, humility, and emotional intelligence in sales. He shares his personal experiences and anecdotes about trust and camaraderie in business partnerships, and if he weren't in tech, he would follow his wife's dream of having a mini farm.During today's show, Jake shares his secrets on:- Life coaches & therapists being a huge help for any leader- Why having a gritty mindset is key- Target market knowledge for early start upsAny founder, entrepreneur, or business leader can steal the lessons Jake shares in this episode and use them for their own success.Follow Jake - https://www.linkedin.com/in/jakereni/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Feb 21, 2024 • 35min
Episode #32 Keep It SIMPLE to Boost Your Company's Sales ft. Jonathan Mahan
In today's episode of Revenue Reimagined, we're joined by Jonathan Mahan, Co-Founder at The Practice Lab.Having spent over a decade as a sales professional, Mahan found success in using a human-centric approach to sales that aligns with the science of human influence in decision-making - However, he struggled to apply the knowledge he had learned to his live calls when under pressure. This led him to start The Practice Lab, a company that helps sales professionals develop their skills and abilities through practice and repetition, similar to how other disciplines like the military, music, and sports, train their performers. Mahan believes that the sales industry needs to focus more on developing skills and abilities instead of just acquiring knowledge and understanding. By using different mechanisms for each, sales professionals can better understand the theory and apply it in real-life situations. The Practice Lab aims to bridge this gap by providing a platform for sales professionals to practice and develop their skills until they become habits and abilities that stand up under pressure.During today's show, Jonathan shares his secrets on:- Practicing sales like sports professionals practice their sport- Applying learned behavior to real-life pressure-filled sales- Building good habits by way of repetitionAny founder, entrepreneur, or business leader can steal the lessons Jonathan shares in this episode and use them for their own success.Follow Jonathan - https://www.linkedin.com/in/jtmahan/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

5 snips
Feb 14, 2024 • 36min
Episode #31 Myth Busting Marketing Stigmas by Building Her Own Agency ft. Brianna Doe
In today's episode of Revenue Reimagined, we're joined by Brianna Doe, Co-Founder and CMO at Verbatim.Brianna speaks about the origin story of Verbatim and her experience working in marketing across multiple industries. She explains that she always had a full-time job but also had a side hustle in marketing consulting, advisory work, and fractional work. Eventually, she realized she wanted to launch her own agency and hired a career coach to figure out how to make it happen. Brianna believes that agencies can do good work and be impactful, despite the stigma around the industry. She also discusses the delicate nature of marketing sustainability to clients without making them feel bad about what they're doing and how adjusting messaging and positioning helps in other industries.During today's show, Brianna shares her secrets on:- The importance of Messaging & Positioning- Stigmas around the marketing industry- Why a GREAT partnership is so importantAny founder, entrepreneur, or business leader can steal the lessons Brianna shares in this episode and use them for their own success.Follow Brianna - https://www.linkedin.com/in/brianna-doe/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Feb 7, 2024 • 32min
Episode #30 Drive IMPACT Through Customer and Brand Evangelism ft. Randi Deckard
In today's episode of Revenue Reimagined, we're joined by Randi Deckard, SVP of Client Engagement at Besler.Randi Deckard, SVP of Client Engagement at Bessler and a go-to-market leader, highlights the importance of advocating for clients while also driving impact and living up to the company's brand promise. She defines her role as being responsible for the customer ecosystem, including marketing, sales, and customer success, to generate revenue. She sees herself as an evangelist, acting as a brand ambassador and customer advocate, collaborating cross-functionally to achieve the company's goals. During today's show, Randi shares her secrets on:- Impactful Brand "Evangelism"- Why YOU should talk to your customers regularly- The importance of customer feedback for any businessAny founder, entrepreneur, or business leader can steal the lessons Randi shares in this episode and use them for their own success.Follow Randi - https://www.linkedin.com/in/randisuedeckard/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Jan 31, 2024 • 33min
Episode #29 The DO's and DON'Ts of Go-To-Market Strategy for SaaS ft. Jenn Steele
In today's episode of Revenue Reimagined, we're joined by Jenn Steele, Founder of SoundGTM.Jenn is currently launching a new startup, SoundGTM, a new B2B referrals platform. As CEO, she led Kissmetrics to a successful exit in May 2023. She has deep martech and go-to-market technology experience, starting with HubSpot in its early days along with executive roles at Madison Logic, Bizible, and Indix. She has led marketing, sales, and customer success teams across industries, and holds degrees from MIT and Simmons School of Management.During today's show, Jenn shares her secrets on:- Creating a company - NOT a daydream - by way of striving for both innovation & execution- B2B Sales & Go-To-Market Strategy- Defining who your company is and what you sell - you can't do EVERYTHING or people won't know what you're sellingAny founder, entrepreneur, or business leader can steal the lessons Jenn shares in this episode and use them for their own success.Follow Jenn - https://www.linkedin.com/in/jennsteele/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

6 snips
Jan 24, 2024 • 36min
Episode #28 DON'T Sell to Your Customers. SERVE Them! ft. Angela Alea
Angela Alea, President and CRO of LASSO, shares her experience in revenue-producing roles and redefining sales. LASSO revolutionized the event production industry by challenging norms. The importance of having a partner, making critical decisions, and serving customers, rather than just selling to them, is highlighted.