Episode #29 The DO's and DON'Ts of Go-To-Market Strategy for SaaS ft. Jenn Steele

In today's episode of Revenue Reimagined, we're joined by Jenn Steele, Founder of SoundGTM.

Jenn is currently launching a new startup, SoundGTM, a new B2B referrals platform. As CEO, she led Kissmetrics to a successful exit in May 2023. She has deep martech and go-to-market technology experience, starting with HubSpot in its early days along with executive roles at Madison Logic, Bizible, and Indix. She has led marketing, sales, and customer success teams across industries, and holds degrees from MIT and Simmons School of Management.

During today's show, Jenn shares her secrets on:

- Creating a company - NOT a daydream - by way of striving for both innovation & execution

- B2B Sales & Go-To-Market Strategy

- Defining who your company is and what you sell - you can't do EVERYTHING or people won't know what you're selling

Any founder, entrepreneur, or business leader can steal the lessons Jenn shares in this episode and use them for their own success.

Follow Jenn - https://www.linkedin.com/in/jennsteele/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.