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Revenue Reimagined

Episode #29 The DO's and DON'Ts of Go-To-Market Strategy for SaaS ft. Jenn Steele

Jan 31, 2024
33:13

In today's episode of Revenue Reimagined, we're joined by Jenn Steele, Founder of SoundGTM.

Jenn is currently launching a new startup, SoundGTM, a new B2B referrals platform. As CEO, she led Kissmetrics to a successful exit in May 2023. She has deep martech and go-to-market technology experience, starting with HubSpot in its early days along with executive roles at Madison Logic, Bizible, and Indix. She has led marketing, sales, and customer success teams across industries, and holds degrees from MIT and Simmons School of Management.

During today's show, Jenn shares her secrets on:

- Creating a company - NOT a daydream - by way of striving for both innovation & execution

- B2B Sales & Go-To-Market Strategy

- Defining who your company is and what you sell - you can't do EVERYTHING or people won't know what you're selling

Any founder, entrepreneur, or business leader can steal the lessons Jenn shares in this episode and use them for their own success.

Follow Jenn - https://www.linkedin.com/in/jennsteele/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI and customer retention.

🎁 Lastly, we have a gift for you!

Struggling to understand why your revenue isn't growing at the rate you want?

Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it.

https://revenuereimagined.typeform.com/gtmgap

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