Bridge the Gap™ by Revenue Reimagined
Episode #28 DON'T Sell to Your Customers. SERVE Them! ft. Angela Alea
Jan 24, 2024
Angela Alea, President and CRO of LASSO, shares her experience in revenue-producing roles and redefining sales. LASSO revolutionized the event production industry by challenging norms. The importance of having a partner, making critical decisions, and serving customers, rather than just selling to them, is highlighted.
36:16
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Quick takeaways
- Sales should focus on serving rather than persuading customers to buy, building relationships and providing value leads to sales naturally.
- Resilience, learning from failures, and having a supportive team are crucial in navigating setbacks and persisting in business.
Deep dives
Redefining Sales and Serving Customers
Angela Alea, President and CRO at Lasso, shares her perspective on redefining sales and the importance of serving customers. She believes that sales should focus on serving rather than persuading customers to buy. By building relationships and providing value, sales happen naturally. Angela emphasizes the need for genuine passion and belief in the product or service being sold to establish trust with customers. Additionally, she discusses the significance of meaningful customer interactions in the customer success (CS) field, offering a framework that focuses on learning about the organization, teaching and making recommendations, and prescribing solutions to help customers succeed.
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