Angela Alea, President and CRO of LASSO, shares her experience in revenue-producing roles and redefining sales. LASSO revolutionized the event production industry by challenging norms. The importance of having a partner, making critical decisions, and serving customers, rather than just selling to them, is highlighted.

Angela Alea, President and Chief Revenue Officer at LASSO, discusses the importance of providing value and genuine care in customer interactions. Topics include measuring success, making consumers feel cared for, and building positive relationships. The podcast also explores customer-centric approaches, personalization in sales and marketing, managing revenue teams, and the significance of feeling special.