271. Leveling Up Customer Interactions via Genuine Care w/ Angela Alea
Oct 31, 2023
auto_awesome
Angela Alea, President and Chief Revenue Officer at LASSO, discusses the importance of providing value and genuine care in customer interactions. Topics include measuring success, making consumers feel cared for, and building positive relationships. The podcast also explores customer-centric approaches, personalization in sales and marketing, managing revenue teams, and the significance of feeling special.
Focusing on customer experience leads to internal alignment, desired outcomes, and exceeding customer expectations.
A great customer experience is defined by making the customer feel understood, genuinely cared for, and ensuring an easy and stress-free experience.
Aligning marketing, sales, and customer success under one leader is crucial for a seamless and satisfying customer experience.
Deep dives
Creating a Better Customer Experience
The podcast episode emphasizes the importance of creating a better experience for customers. The speaker discusses how focusing on customer experience can lead to internal alignment, desired outcomes, and exceeding customer expectations.
The Three Things That Define Customer Experience
The podcast explores the three key elements that define a great customer experience. These elements include making the customer feel understood, genuinely cared for, and ensuring that the experience is easy and stress-free.
Aligning Marketing, Sales, and Customer Success
The episode discusses the importance of aligning marketing, sales, and customer success under one leader. It highlights the need for these teams to work together to ensure a seamless and satisfying customer experience.
Putting the Customer First
The podcast emphasizes the importance of prioritizing the customer's needs and success over other metrics like customer satisfaction. It discusses the value of truly understanding the customer and delivering personalized solutions.
Finding the Balance between Automation and Human Connection
The episode highlights the need for automation in streamlining processes, but also emphasizes the importance of human connection. It suggests that companies should strive to find a balance between automation and personalized human interaction to create meaningful customer experiences.
Doing what's right for your customer is what's right. It’s that simple.
Angela Alea, President and Chief Revenue Officer at LASSO shares valuable insights on the importance of teaching and learning in conversations, removing friction for a seamless customer experience, and the significance of feeling understood and cared for. In this conversation we explore the changes in sales, marketing, and customer service over the past decade, discuss the power of surveys and data analysis, and uncover the secrets to building positive relationships and successful partnerships.
Key theme: serve first — from that, revenue comes.
Join as we discuss:
Why serving others and providing value, regardless of sales opportunities, is the ultimate game-changer
Why it’s important to measure success — not satisfaction
Whether your customer is seeking the best price, or the best partner
How to make your consumers feel cared for and supported
More information about Angela Alea and today’s topics: