The Customer Experience Podcast

271. Leveling Up Customer Interactions via Genuine Care w/ Angela Alea

Oct 31, 2023

Angela Alea, President and Chief Revenue Officer at LASSO, discusses the importance of providing value and genuine care in customer interactions. Topics include measuring success, making consumers feel cared for, and building positive relationships. The podcast also explores customer-centric approaches, personalization in sales and marketing, managing revenue teams, and the significance of feeling special.

50:28

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Episode guests

Angela Alea

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Episode notes

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Quick takeaways

Focusing on customer experience leads to internal alignment, desired outcomes, and exceeding customer expectations.

A great customer experience is defined by making the customer feel understood, genuinely cared for, and ensuring an easy and stress-free experience.

Aligning marketing, sales, and customer success under one leader is crucial for a seamless and satisfying customer experience.

Deep dives

Creating a Better Customer Experience

The podcast episode emphasizes the importance of creating a better experience for customers. The speaker discusses how focusing on customer experience can lead to internal alignment, desired outcomes, and exceeding customer expectations.

Introduction

3min

Building a Customer-Centric Approach

23min

The Importance of Personalization and Genuine Care in Customer Interactions

13min

Managing Revenue Teams and Setting Goals

6min

Influential People and Feeling Special: A Discussion on CRO and Personal Relationships

5min

Impressive customer service, contact information, and book advertisement

2min

Doing what's right for your customer is what's right. It’s that simple.

Angela Alea, President and Chief Revenue Officer at LASSO shares valuable insights on the importance of teaching and learning in conversations, removing friction for a seamless customer experience, and the significance of feeling understood and cared for. In this conversation we explore the changes in sales, marketing, and customer service over the past decade, discuss the power of surveys and data analysis, and uncover the secrets to building positive relationships and successful partnerships.

Key theme: serve first — from that, revenue comes.

Join as we discuss:

Why serving others and providing value, regardless of sales opportunities, is the ultimate game-changer
Why it’s important to measure success — not satisfaction
Whether your customer is seeking the best price, or the best partner
How to make your consumers feel cared for and supported

More information about Angela Alea and today’s topics:

LinkedIn Profile: https://www.linkedin.com/in/angelaalea/
Company Website: https://www.lasso.io/
Other Relevant Link: Publix Super Markets; Chick-fil-A; Delta Airline

Remember Everything You Learn from Podcasts

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The Customer Experience Podcast

271. Leveling Up Customer Interactions via Genuine Care w/ Angela Alea

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Creating a Better Customer Experience

The Three Things That Define Customer Experience

Aligning Marketing, Sales, and Customer Success

Putting the Customer First

Finding the Balance between Automation and Human Connection

Remember Everything You Learn from Podcasts