In today's episode of Revenue Reimagined, we're joined by Angela Alea - President and CRO of LASSO.

Angela talks about her experience in revenue-producing roles, from sales to revenue leadership, despite vowing never to do sales. LASSO is a platform for event and entertainment companies, and Alea's background in workforce management and event production enabled her to help LASSO become a key player in the event management space. The industry's assumption that everything is done on a spreadsheet, including the Super Bowl, Oscars, and Grammys, is what inspired the start of LASSO. Angela's role as President & CRO has been a critical piece of LASSO's success and her thought leadership in this space will bring value to everyone watching.

During today's show, Angela shares her secrets on:

- Misleading assumptions in the early startup days

- NOT blindly following the advice of others

- Redefining sales overall and overcoming negative connotations

Any founder, entrepreneur, or business leader can steal the lessons Angela shares in this episode and use them for their own success.

Follow Angela - https://www.linkedin.com/in/angelaalea/

PS - huge shout out to Sendoso for sponsoring our show.

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