Bridge the Gap⢠by Revenue Reimagined Episode #24 What IS RevOps? đ¤ ft. Sid Kumar
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Dec 27, 2023 Sid Kumar, the SVP of RevOps at HubSpot and former Head of Field Sales Operations at AWS, breaks down the concept of Revenue Operations. He emphasizes the critical role of RevOps in unifying marketing, sales, and customer success for a better customer experience. Sid shares insights on the evolving responsibilities within RevOps and the importance of learning from failures. He also discusses how to enhance collaboration across departments while navigating revenue operations career paths, making this conversation essential for any revenue leader.
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Alignment vs. Collaboration
- Shift from passive "alignment" to proactive "collaboration and communication" in go-to-market strategy.
- True collaboration involves intentional buy-in and working together for customer success and shared objectives.
RevOps: The COO of Go-to-Market
- RevOps is not simply Sales Ops 2.0; it takes a broader, proactive approach.
- View RevOps as the COO of your go-to-market strategy, stitching all revenue-generating components together.
Agile Planning
- Shift from annual planning to an agile, monthly review.
- Revisit assumptions based on new information, changing buyer behavior, and emerging trends.