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The Power of Revenue Operations
This chapter explores the significance of Revenue Operations (RevOps) in fostering a seamless customer experience by bridging gaps between marketing, sales, and customer success teams. It emphasizes the need for early integration of RevOps in startups to enhance growth and satisfaction while discussing how collaboration and alignment can be achieved. Additionally, the chapter highlights the evolving role of RevOps from traditional Sales Operations, presenting a proactive strategy for revenue generation and customer engagement.