Wes Kao has worked with Seth Godin (where she co-founded the altMBA and served as executive director), David Perell on his Write of Passage course, Professor Scott Galloway on Section4, and Morning Brew. Currently, she’s the co-founder of Maven, a cohort-based learning platform where I taught my own course. Wes is passionate about telling stories that stay true to the creator’s intentions while keeping your audience listening. In today’s episode, you will learn how to use state changes to keep your audience engaged, how to communicate more clearly by focusing on the how more than the why, how to manage up for success, and how to communicate your priorities to set a boundary.—Find the full transcript here: https://www.lennyspodcast.com/persuasive-communication-and-managing-up-wes-kao-maven-seth-godin-section4/#transcription—Where to find Wes Kao:• Website: https://www.weskao.com/• Twitter: https://twitter.com/wes_kao• LinkedIn: https://www.linkedin.com/in/weskao/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Modern Treasury: https://www.moderntreasury.com/• Berbix: https://www.berbix.com/start• Makelog: https://www.makelog.com/lenny—Referenced:• The Super Specific How: How to make your cohort-based course more rigorous: https://www.weskao.com/blog/super-specific-how• It Was the Best of Sentences, It Was the Worst of Sentences: A Writer’s Guide to Crafting Killer Sentences: https://www.amazon.com/Was-Best-Sentences-Worst-Crafting/dp/158008740X• Guide to Better Business Writing (HBR Guide Series): https://www.amazon.com/HBR-Guide-Better-Business-Writing/dp/142218403X• Seth Godin’s blog: https://seths.blog/• The Minto Pyramid Principle: Logic in Writing, Thinking, and Problem Solving: https://www.amazon.com/Minto-Pyramid-Principle-Writing-Thinking/dp/0960191038• Doctor Foster: https://www.amazon.com/Doctor-Foster/dp/B01DT0WQ2C• Suzy Batiz: https://www.suzybatiz.com/• Amanda Natividad’s Marketing 201 course: https://maven.com/amandanat/content-marketing• Dr. Marily Nika’s course:  https://maven.com/marily-nika/technical-product-management—In this episode, we cover:[03:39] Wes’s early career[07:08] How to land a job with Seth Godin[09:56] What makes Seth Godin stand apart[14:50] Wes’s framework for better writing: the super-specific how[18:08] Writing and teaching without the BS[21:45] State changes: how to keep your audience engaged when teaching[25:51] The data of “eyes light up” moments[29:27] What managing up can do for you[32:51] How to manage up effectively[34:17] Lenny’s template for proactive communication[36:19] The skills you need to communicate clearly through writing[43:50] How to protect your bandwidth (without having to say no to your boss)[47:32] How Lenny sets priorities and communicates them[48:24] Lightning round!—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

What are common diseases of product teams, and how do you avoid them? Why should you focus less on problem discovery and more on solution discovery? How do you maintain your product mojo? After working as a product leader for over 20 years, Marty Cagan started Silicon Valley Product Group to help product teams operate at a higher level. In this conversation, Marty shares what Steve Jobs can teach you about building product, how to structure your teams for innovation, how to improve your product culture, which trends in PM to ignore, and much more. After this, you’ll never think about building teams the same way. Join us.—Find the full transcript here: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/#transcript—Where to find Marty Cagan:• Twitter: https://twitter.com/cagan• LinkedIn: https://www.linkedin.com/in/cagan/• SVPG: https://www.svpg.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Whimsical: https://whimsical.com/lenny• Flatfile: https://www.flatfile.com/lenny• Modern Treasury: https://www.moderntreasury.com/—Referenced:• The Nature of Product: https://www.svpg.com/the-nature-of-product/• Devolving From Good To Bad: https://www.svpg.com/devolving-from-good-to-bad/• Shreyas Doshi: https://twitter.com/shreyas• The Lost Interview: https://www.amazon.com/Steve-Jobs-Lost-Interview/dp/B01IJD1BES• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Theresa Torres: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp: https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/1442397683• Patrick Collison on User Research: https://twitter.com/patrickc/status/1443215022029619200—In this episode, we cover:[03:46] The biggest misconceptions about what a good product team does and looks like [07:49] The qualities that separate the best product teams[16:20] The downfall of innovation in great product teams[17:43] The gap between the best and the rest[19:23] The pitfalls product teams can fall into[27:46] The role of user research in building a great product[35:26] What individual contributors can do to shift product culture[41:04] How PMs can set themselves up for success when trying to change product culture[44:06] How product management is changing[55:33] The pitfalls Marty warns to watch out for in product management—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one!—Find the full transcript here: https://www.lennysnewsletter.com/p/the-art-of-building-legendary-brands—Where to find Arielle Jackson:• Twitter: https://twitter.com/hiiamarielle• LinkedIn: https://www.linkedin.com/in/ariellerjackson/• Course: https://maven.com/arielle/startupbrandstrategy—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Unit: https://unit.co/lenny• Athletic Greens: https://athleticgreens.com/lenny—Referenced:• Positioning Your Startup Is Vital—Here’s How to Nail It: https://review.firstround.com/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right• Three Moves Every Startup Founder Must Make to Build a Brand That Matters: https://review.firstround.com/three-moves-every-startup-founder-must-make-to-build-a-brand-that-matters• What I Learned from Developing Branding for Airbnb, Dropbox, and Thumbtack: https://review.firstround.com/what-i-learned-from-developing-branding-for-airbnb-dropbox-and-thumbtack• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X• The Vanishing Half: https://britbennett.com/the-vanishing-half• The Mothers: https://britbennett.com/the-mothers• Nik Sharma’s weekly newsletter: https://www.nik.co/subscribe• How I Built This: https://www.npr.org/series/490248027/how-i-built-this• In Depth: https://review.firstround.com/podcast• Unseen Unknown: https://unseen-unknown.simplecast.com/• Luca: https://movies.disney.com/luca• Encanto: https://movies.disney.com/encanto• Old Enough!: https://www.netflix.com/title/81506279• The Sociology of Business with Ana Andjelic: https://andjelicaaa.substack.com• David Ogilvy: https://www.oneclub.org/hall-of-fame/-bio/david-ogilvy• Rory Sutherland: https://twitter.com/rorysutherland• Seth Godin: https://seths.blog/—In this episode, we cover:[04:04] From making jewelry as a side hustle to launching products for Square: Arielle’s background[12:32] What makes a good name for a product or a startup[19:17] How to come up with a great name[24:59] How to run a naming brainstorm for the best results[31:09] Bad names and naming mistakes[34:17] Arielle’s brand development framework and when founders should implement it[36:02] How do you know when brand development is completed?[41:17] How long should branding take?[42:42] How to build a brand purpose that ignites excitement[48:51] Specific tactics for building your brand purpose[51:12] How to master your positioning[55:22] Why it’s important to stay niche when you’re mastering your positioning[59:15] The process of positioning and Arielle’s bar test[1:02:38] How to build a brand personality using the five big brand descriptions[1:07:39] Where to put brand and product positioning documents so they’ll actually get used[1:09:14] How startups can get PR[1:14:49] When should you hire a marketer?—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Shishir Mehrotra is the co-founder and CEO of Coda, and formerly head of product and engineering at YouTube. In this episode, he shares his insights on growth strategy, how he evaluates talent, a peek at his upcoming book The Rituals of Great Teams, why reference checks are the most important step in the interview process, and so much more. Join us.—Find the full transcript here: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/#transcript—Where to find Shishir Mehrotra:• Twitter: https://twitter.com/shishirmehrotra• LinkedIn: https://www.linkedin.com/in/shishirmehrotra/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Coda: http://coda.io/lenny• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/— Referenced:• The Rituals of Great Teams Braintrust: https://coda.io/@shishir/join-the-rituals-of-great-teams-braintrust• Bing Gordon: https://www.kleinerperkins.com/people/bing-gordon/• Switch by Chip Heath and Dan Heath: https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752• PSHE diagram: https://coda.io/@shishir/pshe• Understanding Comics by Scott McCloud: https://www.amazon.com/Understanding-Comics-Invisible-Scott-McCloud/dp/1627652736• Only Murders in the Building: https://www.hulu.com/series/only-murders-in-the-building-ef31c7e1-cd0f-4e07-848d-1cbfedb50ddf• WandaVision: https://en.wikipedia.org/wiki/WandaVision• Fidji Simo: https://twitter.com/fidjissimo• Daniel Ek: https://twitter.com/eldsjal/• Reid Hoffman: https://twitter.com/reidhoffman?• Mamoon Hamid: https://twitter.com/mamoonha• Quentin Clark: https://twitter.com/quentinclark• Sarah Guo: https://twitter.com/saranormous—In this episode, we cover:[4:13] Shishir’s background at Google and current role at Coda[7:53] How Shishir got on the board of Spotify[8:58] Black loops and blue loops and how Coda uses this internal diagram [9:52] The black loop is how a product is naturally shared[12:15] The blue loop is the emotional loop on why products are shared[14:55] Why you should think in loops instead of funnels[18:20] Mining for your business’s loops by looking at what you tell job candidates[24:37] Shishir’s upcoming book The Rituals of Great Teams [26:30] The 3 golden rituals of teams[27:10] Coda’s golden ritual: Dory and Pulse[31:29] Shishir’s most impactful rituals: Arianna Huffington’s reset, Gusto’s incredible hiring call, and Coinbase’s Rapids[40:38] How you find your own team’s rituals[42:50] How to change things when change is hard[45:01] Airbnb’s unique rituals[46:45] A backstory on YouTube, and valuing consistency over comprehensiveness[53:00] Eigenquestions: What they are, how to use them, and examples[59:05] One of Shishir’s favorite retired interview questions [1:03:11] How to evaluate talent, a story about YouTube, and breaking down PSHE[1:15:20] How to approach reference checks and what questions to ask[1:24:33] Favorite books[1:25:50] Favorite TV shows and movies[1:26:50] Favorite interview questions[1:28:44] Who in the industry Shishir respects as a thought leader[1:30:10] His go-to karaoke song[1:30:40] Where you can find Shishir— Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Thousands of new products launch each year, but very few make it. Ryan Hoover has seen thousands of products launched over the course of his time running Product Hunt, and through his investing, and in this episode you’ll hear what Ryan has learned about launching products, growing products, and raising capital. Plus, we play a made up game called “What would you rather upvote?” Join us.—Find the full transcript here: https://www.lennyspodcast.com/how-to-launch-and-grow-your-product-ryan-hoover-of-product-hunt-and-weekend-fund/#transcript—Thank you to our wonderful sponsors for making this episode possible:• RevenueCat: https://www.revenuecat.com/• Flatfile: https://www.flatfile.com/lenny• Lenny’s Giveaway Bonanza: https://lennyspodcast.com/bonanza—Where to find Ryan Hoover:• Twitter: https://twitter.com/rrhoover• LinkedIn: https://www.linkedin.com/in/ryanrhoover/• Website: https://www.ryanhoover.me/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:[03:23] On being a tech celebrity [09:02] Using Twitter DM’s as a content machine[11:15] The questions most founders ask [14:48] When should you start a company?[18:28] Would Ryan raise money for Product Hunt if he could do it again?[21:48] When should companies launch products?[24:52] What makes a launch successful versus not?[26:27] How to get to the top of Product Hunt[30:01] What skill is most helpful for moving into investing and venture capital?[31:39] What Ryan would do differently if he could re-build Product Hunt[38:57] What matters most in life[43:13] Which ideas Ryan would upvote[48:05] What founders of consumer companies do to succeed[55:33] Deciding to serve a niche or broad market[58:03] The surprising parts of angel investing[1:02:12] Advice for folks wanting to get into angel investing Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Do you put as much time into your career planning as you do into your product planning? Deb Liu has had an extraordinary career path, from Ebay and PayPal, to Facebook, and now Ancestry. She’s sat in on, mentored, and managed hundreds of product managers. In this episode, she shares poignant advice on how to intentionally find growth opportunities and drive your career forward. Join us.—Find the full transcript here: https://www.lennyspodcast.com/how-to-own-your-career-growth-and-become-a-powerful-product-leader-deb-liu-ancestry-ex-facebook-paypal/#transcript—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Amplitude: https://amplitude.com/• Makelog: https://www.makelog.com/lenny—Where to find Deb Liu:• Twitter: https://twitter.com/debliu_• LinkedIn: https://www.linkedin.com/in/deborahliu/• Substack: https://debliu.substack.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• Take Back Your Power: 10 New Rules for Women at Work (Deb’s Book): https://www.amazon.com/Take-Back-Your-Power-Rules/dp/031036485X• How To Change Your Life Through Resolutions: https://debliu.substack.com/p/resolve-to-progress—In this episode, we cover:[04:32] What it was like when eBay acquired PayPal[07:31] Quirky culture clashes as the companies merged[09:46] How incentives drive employee behavior[14:43] How Deb took on a product management role at a young age[17:51] PayPal’s hiring strategy for early growth[20:03] How to succeed as an introverted leader[25:29] What sets successful Product Managers apart from one’s who plateau[27:09] Specific tactics for unlocking growth in your Product Management career[32:06] How to find and create mentorship circles[36:30] The most important skill for early Product Managers to focus on[43:58] How to grow your confidence in communication[46:55] Deb’s upcoming book "Take Back Your Power"[50:35] One tactical tip from Deb’s upcoming book on how to improve your Product Management[52:09] How to get involved with Women In Product[57:11] How companies can recruit more diverse Product Managers[1:00:04] How Deb built Facebook marketplace from scratch[1:06:03] The blessing and curse of gaining a lot of users quickly Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us.Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/—Find the full transcript at: https://www.lennysnewsletter.com/p/how-to-hire-for-measure-and-unlock—Where to find Crystal:• Website: https://www.crissyw.com/• Twitter: https://twitter.com/crystalwidjaja• LinkedIn: https://www.linkedin.com/in/crystalwidjaja/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• Generation Girl: https://www.generationgirl.org/• Experiment Design Question Example: https://docs.google.com/spreadsheets/d/1tSrEGpvg19OMKrRg45HGvsZBGz8BkeVc/edit#gid=1841057518—In this episode, we cover:[00:00] Crystal’s path to product[09:40] How Crystal decided to join a risky startup [11:31] Why haven't super apps emerged in the U.S.? [13:15] What startups in the U.S. can learn from companies in Asia[16:35] How to get intentionally scrappier in your organization[18:28] How to get and utilize scrappy and small data sets [21:26] How to increase retention[22:28] What does and doesn't work in growth?[25:01] The conversion rates Crytsal looks for to determine viability and success[28:03] How founders should think about approaching growth[32:44] Figuring out how to grow and the resources you have at your disposal[34:53] Optimizing the funnel to make growth happen faster[37:40] Crystal's biggest lessons on unlocking growth[40:07] Why most analytics efforts fail and how to avoid failure[44:24] Signs your organization is getting analytics wrong[46:17] The best resources for figuring out how to do analytics right[47:05] Crystal's recommendations for metric tracking stacks.[48:37] How you should set up your growth team originally[51:38] Integrating growth teams or separating them?[52:43] Who should be the first growth hire?[53:55] How to hire a great growth person for your organization[56:55] How to help women and young girls get into STEM (a non-profit that you started)[1:02:07] Where to reach Crystal  Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us.—Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-create-a-winning-product-strategy-melissa-perri/#transcript—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• RevenueCat: https://www.revenuecat.com/• Makelog: https://www.makelog.com/lenny—Where to find Melissa:• Website: https://melissaperri.com/• Twitter: https://twitter.com/lissijean• LinkedIn: https://www.linkedin.com/in/melissajeanperri/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• Melissa’s Book: https://melissaperri.com/book—In this episode, we cover:[00:00] What to expect with guest Melissa Perri[02:57] Melissa’s incredibly vast experience working with product manager’s [04:20] Melissa’s current focus: training and education of PM’s[05:59] The most common problems that product teams face[09:48] When to hire your first CPO[14:27] What to do before hiring a CPO[16:16] When to bring an interim CPO consultant like Melissa[21:26] Signs your team doesn’t have a strategy[22:59] Identifying your vision, strategy and intentions as a company[27:48] Signs you’re doing a bad job as a PM[30:30] The process of defining strategic visions[33:28] How to hone your craft as a PM[43:55] Melissa’s Book — Escaping the Build Trap: How Effective Product Management Creates Real Value [48:43] How to avoid burnout [52:19] Where to find Melissa Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Advancing as a product leader requires new skills and a new mindset. Ken Norton is an executive coach who works with some of the top people in product to help them get unstuck and find creativity again in their approach to problems and their careers. After 14 years as a Product Manager at Google, Ken brings deep experience in leadership and shares with us the lessons he most often offers his clients to unlock growth. Join us.Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Lenny’s Job Board: https://www.lennysjobs.com/talent• Unit: https://unit.co/lenny—Find the full transcript at: https://www.lennysnewsletter.com/p/how-to-unlock-your-product-leadership—Where to find Ken Norton:• Twitter: https://twitter.com/kennethn• LinkedIn: https://www.linkedin.com/in/kennethnorton/• Product Leadership Coaching: https://www.bringthedonuts.com/coaching/—Where to find Lenny:• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Books and Resources Recommended By Ken:• Dare To Lead by Brene Brown  • 15 Commitments of Conscious Leadership • Mastering Leadership by Bob Anderson • Immunity to Change by Robert Kegan • Stop Telling Women They Have Imposter Syndrome • Innovator’s Dilemma by Clayton Christensen —In this episode, learn:[00:00] What to expect in this episode with Ken Norton[03:10] Why Ken will never get tired of donuts[05:05] Ken’s career path and what he does with executive coaching now[08:00] What Ken learned from his own executive coach[12:02] Driving a car and the metaphor of learning a new skill[16:20] How Ken’s helping leaders shift their mindset[19:41] Creative vs reactive leadership mindset[22:15] How your underlying beliefs impact your leadership style[33:50] Mindset and authenticity and their role within leadership[39:00] What you can do if you can’t spend a lot on coaching[42:05] Resources Ken recommends (linked in notes)[44:22] Biggest blindspots people have[48:10] Why doing the hard thing, may be the best thing[49:20] What to do with imposter syndrome[58:40] Ways to find a coach[1:01:03] 10x vs 10%[1:05:35] Ken’s one piece of advice for hiring a product manager[1:13:00] How to find Ken Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

The people who rise fastest in product know how to sell their ideas to customers, and also to their coworkers. Casey Winters, the Chief Product Officer at Eventbrite (previously at Grubhub, Pinterest, and advisor to dozens of companies) shares what it takes to be successful as you rise in the ranks within product. In this episode we’ll talk about how to land presentations, how to win over executives with strategic communication, the skill sets that are most in demand in product, and new growth trends. Join us.—Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/#transcript— Thank you to our wonderful sponsors for making this episode possible: • Coda: http://coda.io/lenny • Mixpanel: https://mixpanel.com/startups• Whimsical: https://whimsical.com/lenny — Where to find Casey Winters: • Twitter: https://twitter.com/onecaseman• LinkedIn: https://www.linkedin.com/in/caseywinters/— Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, learn:[00:00] What to expect in this episode with Casey Winters [03:23] An overview of Casey’s career  [06:18] A look into the most-fulfilling and challenging roles Casey has energized [06:50] Communicating upward[11:18] How to derisk meetings[13:53] Are you properly preparing for your meetings?[19:09] Striving for perceived simplicity [24:22] Justifying non-sexy product improvements [27:47] Protecting what you’ve built vs continuously scaling [31:03] The downfall of functional ops roles[35:21] The CPO role: what it is and how to get there[40:44] The spectrum of product people[45:11] How to level up your skills[47:01] New growth trends, tactics, and strategies [50:32] Casey’s two stages of growth: kindle strategies and fire strategies[51:51] Under appreciated growth strategies [54:02] Where to find Casey   Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe