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The podcast episode discusses the importance of optimizing for feelings rather than just focusing on metrics. It emphasizes how Silicon Valley often prioritizes graphs and numbers, but this approach leaves out the emotional aspect of user experience. The podcast highlights the need to consider how software makes users feel, whether it's joy, speed, organization, or focus. The guest speaker shares examples from their company, The Browser Company, and their product ARK, where they prioritize optimizing for feelings in their design and development process.
The podcast episode explores how The Browser Company focuses on building a remarkable team of talented individuals. The speaker shares that their intention from the start was to create a company where the best minds in the industry would want to work. They emphasize hiring people with heartfelt intensity and assembling a team with a strong sense of purpose. The company celebrates and recognizes each team member, creating a culture of trust, empowerment, and collaboration. The aim is to build a team that is truly passionate about the company's mission and excited to define their careers together.
The podcast episode delves into the significance of trust-building in the tech industry. The speaker discusses how The Browser Company aims to regain trust in a field that has experienced a loss of faith. They emphasize the need to go beyond privacy policies and traditional trust-building strategies. The company takes a transparent approach by sharing their processes and behind-the-scenes moments, including board meetings and discussions about projects. The goal is to build a genuine connection with users and provide them with an authentic understanding of the company's intentions, values, and the people behind the product.
The podcast episode highlights The Browser Company's unconventional team structures. They have teams such as membership and storytelling that focus on holistic and full-stack relationships with users. The membership team ensures a deep and ongoing connection with users throughout their entire journey, while the storytelling team shares the company's story with various audiences. These unique teams prioritize serving people rather than following traditional business functions. The intention is to build personal connections and provide a more inclusive and human-centric experience.
The browser company, Arc, aims to be the iPhone for the internet, providing an interface and capabilities that make web-based experiences as immersive and powerful as native applications. The shift to cloud computing and the internet as the primary development platform are driving factors behind this vision. Arc aspires to create an internet computer that replaces the traditional web browser and becomes a new type of computer interface. The goal is to make web apps as robust and compelling as native apps, filling the experience gap and providing a more unified and powerful internet experience.
The browser company prioritizes creating an emotional connection with users through delightful experiences and surprises. By focusing on user experience, they aim to differentiate themselves in a market where web browsers are often seen as interchangeable commodities. The company believes that winning users' love and loyalty is the key to success, and they position themselves as an alternative to browsers with business models that prioritize revenue and growth over user experience.
The browser company recognizes the web as the best development platform due to its accessibility, cross-platform nature, and democratic approach. They emphasize the need for an interface that enables web-based applications to be immersive and powerful, comparable to native experiences. While acknowledging that other internet computers may emerge, the company sees the development platform on top of the web as the most promising and exciting opportunity. They envision a future where the developer platform becomes more central to their work, focusing on expanding capabilities and APIs to create a thriving ecosystem.
Brought to you by Writer—Generative AI for the enterprise | Dovetail—Bring your customer into every decision | Linear—The new standard for modern software development
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Josh Miller is the CEO and co-founder of The Browser Company, where he helped build Arc, my go-to web browser. In today’s episode, we get an inside look at the unique structure and values of The Browser Company and how their company culture has helped them land some of the best talent in tech. Josh shares ways that his company embraces experimentation, including their “optimizing for feelings” approach to building, and explains why extreme transparency is at the forefront of everything they do.
Special invite link to skip the waitlist: https://arc.net/gift/lenny
Find the full transcript at: https://www.lennyspodcast.com/competing-with-giants-an-inside-look-at-how-the-browser-company-builds-product-josh-miller-ceo/#transcript
Where to find Josh Miller:
• Twitter: https://twitter.com/joshm
• LinkedIn: https://www.linkedin.com/in/josh-miller-b31259106/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Early access to Arc: https://arc.net/gift/lenny
• The Browser Company: https://thebrowser.company/
• Arc: https://arc.net/
• Hursh Agrawal on LinkedIn: https://www.linkedin.com/in/hurshagrawal/
• Hacker News: https://news.ycombinator.com/
• Scott Belsky on LinkedIn: https://www.linkedin.com/in/scottbelsky/
• Notes on Roadtrips: https://thebrowser.company/values/
• Shahed Khan on Twitter: https://twitter.com/_shahedk
• Paper by FiftyThree: https://www.hellobrio.com/blog/digital-drawing-paper-fiftythree
• Vimeo: https://vimeo.com/
• Peter Vidani on Twitter: https://twitter.com/pter
• The Verge: https://www.theverge.com/
• Ellis Hamburger on LinkedIn: https://www.linkedin.com/in/ellishamburger/
• Airbnb’s Snow White project: https://uxdesign.cc/how-airbnb-proved-that-storytelling-is-the-most-important-skill-in-design-15d04ac71039
• General Magic: https://www.generalmagicthemovie.com/
• Linear: https://linear.app/
• Raycast: https://www.raycast.com/
• Cron: https://cron.com/
• Thrive Capital: https://thrivecap.com/
• Tuple: https://tuple.app/
• Figma: https://www.figma.com/
• Harold and the Purple Crayon: https://www.amazon.com/Harold-Purple-Crayon-Crockett-Johnson/dp/0062086529
• Seeing Is Forgetting the Name of the Thing One Sees: https://www.amazon.com/Seeing-Forgetting-Name-Thing-Sees/dp/0520256093/
• God Save Texas: A Journey into the Soul of the Lone Star State: https://www.amazon.com/God-Save-Texas-Journey-State/dp/0525520104
• The Last of Us on HBO: https://www.hbo.com/the-last-of-us
• Adam Curtis documentaries on YouTube: https://www.youtube.com/playlist?list=PLStWlBRkr0N_aYjPmbrrjm_rsstpkUBLc
• Notion: https://www.notion.so/
In this episode, we cover:
(00:00) Josh’s background
(03:56) Arc and the metrics they use to track growth
(04:42) Arc’s retention numbers
(08:22) Josh’s product-building philosophy and why he believes in optimizing for feelings
(18:57) How The Browser Company’s values create a culture that allows them to ship so quickly
(22:46) The “Notes on Roadtrips” doc about values
(27:48) How Josh is able to hire such amazing talent
(37:29) The good and bad of building in public
(45:16) Some of the odd teams at The Browser Company and why Josh calls it a prototype-driven culture
(46:01) The membership team
(48:07) The storytelling team
(52:00) Why The Browser Company doesn’t have traditional PMs
(54:07) A case for adding PMs
(57:32) The role of data, even in a company that optimizes for feelings
(58:30) Airbnb’s Snow White project
(1:02:14) How impactful moments in Josh’s life influenced values at The Browser Company
(1:03:08) How the film General Magic has inspired Josh
(1:04:32) The value of novel names
(1:06:50) Why The Browser Company’s approach works for Arc
(1:12:47) Why you need to nail latency and why Josh loves Tupl
(1:14:33) The shift to cloud computing and the ultimate vision at The Browser Company
(1:23:15) Lightning round
Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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