Startup Strategies

In this episode of Startup Strategies, Juliana breaks down the complete system behind scaling apps and software from zero to $200K+ monthly recurring revenue - and why most founders are approaching growth completely backwards. Instead of obsessing over perfect products and feature lists, she reveals the counterintuitive framework that turns downloads into recurring revenue by focusing on what actually makes people share content.Juliana exposes the critical blind spots plaguing each business model: B2B founders who crush paid advertising but bomb at organic content because they think authority sells when even business buyers want to be surprised. B2C creators who nail viral content but can't figure out how to put budget behind what's already working. And hybrid products sitting on the biggest untapped opportunity because they can tap both emotional triggers and practical benefits - but most founders completely miss this positioning advantage.Juliana reveals:Why unique viral propositions beat value propositions every timeThe counterintuitive content formats that break through algorithm noiseHow to identify desperation-level problems your market actually wants solvedThe organic-to-paid amplification system that multiplies winning formulasWhy most founders focus on features when they should focus on what makes people shareLet's break down these Startup Strategies!Links and resources:Book a FREE 30-min strategy session: https://calendly.com/juliana-gromedia-y7c_/30min?month=2025-05 FREE $1M ARR SaaS Marketing Playbook: https://shop.beacons.ai/juliana_hahn/c3255600-7040-437a-98b6-d216e0e9e10e Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.Let’s connect: TiktokInstagramLinkedInYoutubeXNeed help with growing & marketing your startup? Work with us.Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

In this insightful discussion, Juliana Han, founder of Gro Media and a seasoned expert in scaling startups, unveils her unique framework for viral growth in SaaS. She explains how to craft a Unique Viral Proposition (UVP) that taps into emotional triggers and addresses specific pain points. Highlighting successful case studies, she shares strategies that transformed chaotic marketing into a consistent user acquisition powerhouse. Juliana also offers practical tips for leveraging organic tactics and paid ads, making it accessible for founders on tight budgets.

Zyad Djouad, a 19-year-old co-founder of Lens, is revolutionizing video editing with a prompt-based AI tool, born out of his own frustration while editing for his YouTube channel. He shares how he garnered 13,000 waitlist signups in just a week and why his childhood friends make stronger co-founders than traditional MBA counterparts. Zyad discusses leveraging feedback from Reddit, his unique growth strategies using Discord, and the significant enterprise demand for his product. His journey redefines startup success by prioritizing authentic problem-solving over conventional market research.

Aydin is the co-founder of Fellow and he's today's guest on Startup Strategies with Juliana Hahn. From losing everything in the dot-com crash at age 13 to building a $30+ million SaaS platform, Aydin has navigated multiple pivots and a strategic exit that shaped his approach to AI-first product development. In this episode, he reveals how he and his 20-year co-founding team bootstrapped their way to a multi-million dollar SurveyMonkey acquisition, then leveraged that experience to identify the manager productivity gap that became Fellow.Aydin shares how he:started with childhood ventures building websites and attempting to compete with Yahoo before losing his father's money in the dot-com crashbootstrapped Fluidware to nearly 100 employees before executing a strategic acquisition to SurveyMonkeyidentified the manager productivity gap during his SurveyMonkey experience and used it as the foundation for Fellownavigated COVID as their 'Instagram moment' - pivoting from manager co-pilot to meeting productivity platform, then again to AI-first meeting assistantscaled Fellow to over $30 million raised with 10x revenue growth since 2021 by understanding that every pre-AI company must disrupt itself or risk being displaced by AI-native startupsLet's break down his Startup Strategies.Links and resources:FREE $1M ARR SaaS Marketing Playbook FREE Startup Marketing CheatsheetJoin the Startup Strategies Newsletter for weekly growth & marketing breakdowns.Let’s connect: TiktokInstagramLinkedInYoutubeXNeed help with growing & marketing your startup? Work with us.Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

Juliana Hahn is the CEO & founder of Gro Media and Startup Strategies. In this episode, she breaks down the key differences in strategies between B2B Marketing and B2C Marketing. Typically this is overcomplicated unnecessarily. She shares a simple framework for deciding on the most suitable marketing strategies for the two different business models, depending on how long a startup company's sales cycle truly is.Juliana shares:What B2B vs B2C actually means,How B2B vs B2C marketing truly differs,What to do if your company sells to consumers as well as enterprise companies,How to figure out next steps when you're confused on what marketing strategies to implement in SaaS,Let's break down these Startup Strategies.Links and resources:FREE $1M ARR SaaS Marketing Playbook FREE Startup Marketing CheatsheetJoin the Startup Strategies Newsletter for weekly growth & marketing breakdowns.Let’s connect: TiktokInstagramLinkedInYoutubeXNeed help with growing & marketing your startup? Work with us.Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

Sheida Mirjahani, is the co-founder of Flowjin and she's today's guest on Startup Strategies with Juliana Hahn. Originally from Tehran and now based in Toronto, Sheida built a six-figure ARR video repurposing platform that helps B2B teams turn long-form content like webinars, podcasts, and sales calls into short, shareable clips for marketing and sales enablement. In this episode, she reveals the scrappy validation tactics and SEO strategies that took her from manually serving Twitter Spaces hosts to scaling a bootstrapped SaaS with 900 paying customers.Sheida shares how:She validated her MVP by manually DMing Twitter Spaces hosts and charging $20/month for downloads and transcriptsShe built dozens of tool-specific landing pages targeting high-intent keywords that now drive 90% of organic trafficShe leveraged "alternative page" SEO to capture competitor traffic and rank for comparison searchesShe pivoted from targeting hobby creators to B2B buyers using customer data and LinkedIn thought leadership adsLet's break down her Startup Strategies.Links and resources:FREE $1M ARR SaaS Marketing Playbook FREE Startup Marketing CheatsheetJoin the Startup Strategies Newsletter for weekly growth & marketing breakdowns.Let’s connect: TiktokInstagramLinkedInYoutubeXNeed help with growing & marketing your startup? Work with us.Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

Grace Beverley and Jake Browne are the co-founders of Retrograde, and we’re finding out more about them on Startup Strategies with Juliana Hahn. Backed by $2M in pre-seed funding, they built Emma, an AI talent agent that’s redefining how creators manage brand deals. In this episode, we break down how their insider experience in the creator economy gave them a strategic edge, how they ignored surface-level user feedback and instead built in a different direction, and why personifying their AI tool was the key to gaining traction.Grace and Jake share their Startup Strategies on how to:• Use insider experience to identify and solve real pain points. • Make your product memorable by giving it a story users want to be part of.• Create an emotional connection to an AI product through brand personification.• Leverage founder-product-fit to turn a personal brand into a powerful distribution engine.Let’s break down their Startup Strategies!Links and resources:FREE $1M ARR SaaS Marketing Playbook.Book a FREE 30-min strategy session.Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.Let’s connect: TiktokInstagramLinkedInYoutubeXNeed help with growing & marketing your startup? Work with us.Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

Juliana Hahn is the CEO & founder of Gro Media and the host of Startup Strategies.In this episode, she breaks down the key strategies behind growing SaaS startups from zero to over $1M ARR. From flipping the traditional SaaS funnel, to prioritizing your most aware users first, to engineering growth with stage-specific content that converts.Learn how to:Reverse-engineer your funnel to drive revenue faster.Create the right content for each user awareness stage (B2B & B2C).Focus on distribution channels that match intent, not just reach.Build momentum even before your product is ready to launch.Let’s break down these Startup Strategies!Links and resources:FREE $1M ARR SaaS Marketing Playbook.Book a FREE 30-min strategy session.Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.Let’s connect: TiktokInstagramLinkedInYoutubeXMake sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

Juliana Hahn is the CEO & founder of Gro Media and the host of Startup Strategies. In this episode, she breaks down the key strategies behind growing SaaS startups from zero to over $1M in annual recurring revenue (ARR). From marketing a product that wasn't even close to being ready for launch, to building a waitlist, to engineering viral organic growth. Learn how to:Market before your MVP to build momentum early.Leverage organic virality through community-driven strategies.Amplify growth using paid marketing once you’ve validated your product.Build a community on platforms like Discord to create long-term engagement.Achieve low-cost user acquisition that ensures stickiness and retention.Let’s break down these Startup Strategies!Links and resources:Book a call with us here FREE Startup Marketing CheatsheetJoin the Startup Strategies Newsletter for weekly growth & marketing breakdowns.Let’s connect: TiktokInstagramLinkedInYoutubeXNeed help with growing & marketing your startup? Work with us.Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.

Mihailo Bozic is the founder of Migrate Mate, and he’s today’s guest on Startup Strategies with Juliana Hahn. What started as a personal struggle to stay in the U.S. became a bootstrapped business doing $500K ARR, all within just 3 months. In this episode, we break down how nearly getting kicked out of the country pushed Mihailo to build a platform helping job seekers find companies that offer visa sponsorship. He combined that mission with sharp growth instincts and years of experience in marketing to build traction fast, without raising a cent. Mihailo shares his Startup Strategies on how to:Find his first 100 users through unscalable, community-driven tactics.Go viral on LinkedIn with a zero-budget Times Square “billboard”.Use organic traction to refine his offer before spending on paid ads.Bootstrap to $500K ARR by focusing on a niche with an urgent need.Let’s break down his Startup Strategies!Links and resources:FREE Startup Marketing CheatsheetFREE Goal Tracking TemplateJoin the Startup Strategies Newsletter for weekly growth & marketing breakdowns.Let’s connect: TiktokInstagramLinkedInYoutubeXNeed help with growing & marketing your startup? Work with us.Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.