Startup Strategies How I grew an app to $2M / year
In this episode of Startup Strategies, Juliana breaks down the complete system behind scaling apps and software from zero to $200K+ monthly recurring revenue - and why most founders are approaching growth completely backwards. Instead of obsessing over perfect products and feature lists, she reveals the counterintuitive framework that turns downloads into recurring revenue by focusing on what actually makes people share content.
Juliana exposes the critical blind spots plaguing each business model: B2B founders who crush paid advertising but bomb at organic content because they think authority sells when even business buyers want to be surprised. B2C creators who nail viral content but can't figure out how to put budget behind what's already working. And hybrid products sitting on the biggest untapped opportunity because they can tap both emotional triggers and practical benefits - but most founders completely miss this positioning advantage.
Juliana reveals:
- Why unique viral propositions beat value propositions every time
- The counterintuitive content formats that break through algorithm noise
- How to identify desperation-level problems your market actually wants solved
- The organic-to-paid amplification system that multiplies winning formulas
- Why most founders focus on features when they should focus on what makes people share
Let's break down these Startup Strategies!
Links and resources:
Book a FREE 30-min strategy session: https://calendly.com/juliana-gromedia-y7c_/30min?month=2025-05
FREE $1M ARR SaaS Marketing Playbook: https://shop.beacons.ai/juliana_hahn/c3255600-7040-437a-98b6-d216e0e9e10e
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