Startup Strategies

Juliana Hahn
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Mar 27, 2025 • 35min

He turned a side gig into an $8M company

Troy Munson is the founder and CEO of Dimmo. He's today's guest on Startup Strategies with Juliana Hahn and he is building a platform that allows users to watch software demos without going through a sales cycle. How did he go from launching multiple side projects to selling startups and eventually building Dimmo. We chat about how he used unconventional strategies to grow his businesses—from DMing celebrities to monetizing his ideas from day one, how he built a LinkedIn audience that became his main acquisition channel and why he always charges for his products from the start. Troy’s Startup Strategies on how to:Source software engineers as a non-technical founderCharging your customers’ from day 1 allows you to validate your productUse LinkedIn to drive revenue as a B2B company - *hint* 90% of his revenue is from LinkedInFind individuals to acquire your companyLinks and resources:FREE Startup Marketing CheatsheetFREE Goal Tracking TemplateJoin the Startup Strategies Newsletter for weekly growth & marketing tacticsLet’s connect: TiktokInstagramLinkedInYoutubeNeed help with growing & marketing your startup? Work with us.Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.
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Mar 18, 2025 • 49min

He made $1M in 87 days of launch

Andre Haykal Jr is the co-founder and CEO of Listkit & co-founder of Client Ascension. He's today's guest on Startup Strategies with Juliana Hahn and he is building a B2B cold outreach software. How did he go from podcast host to agency owner, a coaching business and then Listkit, making $1m in 87 days of launch, using his own tool. We chat about how he built a loyal community that transitioned with him from company to company, becoming customers, to implementing scrappy strategies of offering free manual value up front to show potential customers the benefits of his product rather than telling them. Let’s breakdown his Startup Strategies.RESOURCES:FREE Goal Tracking Template: https://bit.ly/goal-progress-trackerFREE Startup Marketing Cheatsheet: https://bit.ly/startup-cheatsheetJoin the Startup Strategies Newsletter for weekly growth tactics: https://beacons.ai/juliana_hahnLET'S CONNECT:Tiktok: https://www.tiktok.com/@juliana_hahnLinkedIn: https://www.linkedin.com/in/juliana-hahn/Instagram: https://www.instagram.com/juliana_hahn/Need help with growing & marketing your startup? Work with us ⇣Gro Media: https://calendly.com/juliana-gromedia-y7c_/30min Hosted on Acast. See acast.com/privacy for more information.
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Mar 10, 2025 • 1h 2min

He raised $17m in 14 days from investors

Marty Kausas is the co-founder and CEO of Pylon. He's today's guest on Startup Strategies with Juliana Hahn and he is building the customer support platform for B2B companies - the Zendesk of B2B. How did he go from failed startup ideas & scrappy experiments to getting into Y combinator, then raising $17m for his startup in 14 days with Andreessen Horowitz, completely unplanned. We chat about how he acquired his first customers and beyond, the highs and lows of startup fundraising and the actual strategies implemented by Marty & his team to ensure they had a successful outcome for each and every one of their fundraising rounds. Let’s breakdown his Startup Strategies.RESOURCES:FREE Goal Tracking Template: https://bit.ly/goal-progress-trackerFREE Startup Marketing Cheatsheet: https://bit.ly/startup-cheatsheetJoin the Startup Strategies Newsletter for weekly growth tactics: https://beacons.ai/juliana_hahn LET'S CONNECT:Tiktok: https://www.tiktok.com/@juliana_hahnLinkedIn: https://www.linkedin.com/in/juliana-hahn/Instagram: https://www.instagram.com/juliana_hahn/Need help with growing & marketing your startup? Work with us ⇣Gro Media: https://calendly.com/juliana-gromedia-y7c_/30min Hosted on Acast. See acast.com/privacy for more information.

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