Startup Strategies He turned a side gig into an $8M company
Troy Munson is the founder and CEO of Dimmo. He's today's guest on Startup Strategies with Juliana Hahn and he is building a platform that allows users to watch software demos without going through a sales cycle. How did he go from launching multiple side projects to selling startups and eventually building Dimmo. We chat about how he used unconventional strategies to grow his businesses—from DMing celebrities to monetizing his ideas from day one, how he built a LinkedIn audience that became his main acquisition channel and why he always charges for his products from the start.
Troy’s Startup Strategies on how to:
- Source software engineers as a non-technical founder
- Charging your customers’ from day 1 allows you to validate your product
- Use LinkedIn to drive revenue as a B2B company - *hint* 90% of his revenue is from LinkedIn
- Find individuals to acquire your company
Links and resources:
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