Startup Strategies How to grow a SaaS from complete scratch to 10M users
Jul 16, 2025
In this insightful discussion, Juliana Han, founder of Gro Media and a seasoned expert in scaling startups, unveils her unique framework for viral growth in SaaS. She explains how to craft a Unique Viral Proposition (UVP) that taps into emotional triggers and addresses specific pain points. Highlighting successful case studies, she shares strategies that transformed chaotic marketing into a consistent user acquisition powerhouse. Juliana also offers practical tips for leveraging organic tactics and paid ads, making it accessible for founders on tight budgets.
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Unique Viral Proposition Is Deeper Than UVP
- A Unique Viral Proposition (UVP) is more specific than a typical value proposition and targets a stingy ICP pain point.
- UVPs combine a painful problem, a home-run benefit, and a counterintuitive content format to force attention and sharing.
Use Counterintuitive Formats To Grab Attention
- Craft content in a counterintuitive format so it grabs attention across platforms and formats.
- Use hooks and formats that interrupt expectations to increase views and shares.
B2B Campaign: 'Steal Competitor Strategy'
- Juliana used a UVP for a B2B analytics tool framed as "steal your competitor's strategy."
- That campaign hit ~1M LinkedIn impressions, 4.6M Instagram views, and tens of thousands of saves and shares.