The Business Storytelling Podcast

A chat about the landscape of voice devices. I now have Alexa on my PC, Siri on my wrist and Alexa on the TV.  Who should I ask for what and what marketers must consider.  Find the related Amazon Live with product links here: https://www.amazon.com/live/broadcast/0df887df-3b95-4d5b-9293-acfa98b73b51?ref=social&tag=theauthstor09-20&linkCode=ilv

Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision. He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.

Livestreamer Marco Novo shares with us how he build a global brand through live video from Portugal. You can connect with him and watch his streams here: https://www.linkedin.com/in/mfcnovo Livestream to multiple channels with Restream: https://restream.io/join/ctrappe

Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   We are discussing:  What are MQLs and SQLs How important is the speed when we follow up with each of these?  Is there such a thing as too fast? What are the best practices for follow up?  Why do so many talk about MQLs vs. SQLs  How do we make that hand off easier?  How important is building audience to drive good QLs.  What are some other uncomfortable truths   Grab your free trial of Lead Forensics here: https://lnkd.in/ddTY46M  This episode is produced by Trappe Digital LLC and supported by Lead Forensics.

Scott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic. Find Scott's newsletter here: https://www.timelesstimely.com/ Check his website here: https://www.scottmonty.com/ Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:  How to integrate PPC and content  How to collaborate across teams for better results. How much should you plan on spending  And much more....  Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/  On Twitter: https://twitter.com/navahf  Hennessey Digital: http://hennessey.com/   Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/  Need help with your marketing?  Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

Deirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success.  Get her book "Answers for Modern Communicators:" https://amzn.to/3kFOaJB  Follow Deirdre on Twitter: https://lnkd.in/eTyb5rM  Christoph's blog: https://lnkd.in/bDTft_d  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

Leslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Connect with her on LinkedIn here: https://lnkd.in/entA54v  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com

Shondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Podcast. Topics that we discussing: 1) What is quality content? 2) How do we create it? 3) Where's that line between analysis and creativity? Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn. Connect with her on LinkedIn: https://lnkd.in/ercN89j On Twitter: https://lnkd.in/egHxzxM Christoph's content performance book: https://lnkd.in/e3dWVd5 Subscribe to future podcast episodes: https://lnkd.in/eFBsw73 Episode with Jo Miller on personal branding: https://lnkd.in/edQRR7s