Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:

How to integrate PPC and content
How to collaborate across teams for better results.
How much should you plan on spending
And much more....

Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/

On Twitter: https://twitter.com/navahf

Hennessey Digital: http://hennessey.com/

Find more podcast episodes: authenticstorystelling.net/podcast

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

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Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

262: How to integrate PPC into your strategy and how much that will cost you