The Business Storytelling Podcast

Gretchen Vaughn founded #TMTweetChat in 2020 to encourage online conversation in the Toastmasters community. Find out how she started it, how she organizes and gets the most out of the chats. Find her on Twitter at Twitter.com/TMTweetChat

Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins and outs of influencer marketing.  Jason's podcast: https://jasonfalls.com/influence-marketing-podcast/ Jason on Twitter: http://twitter.com/JasonFalls  Christoph's blog: https://lnkd.in/bDTft_d    More podcast episodes: http://authenticstorytelling.net/podcast

I just have to say it: A virtual keynote in Istanbul isn’t the same as hopping across the pond, meeting people face-to-face and enjoying the city while keynoting live. But, here we are thanks to COVID. Virtual conferences are now more prevalent and with that I thought I’d share my latest virtual presentation tips. I’ve done webinars and livestreams for a while now, but this year was a record-year so to speak for virtual presentations.  My stage is my basement office in the Midwest of the U.S. Sometimes I use a virtual background even! There are some things to consider. How will the presentation look, what's the setup, etc. Let's dive in and know how to be prepared. Related article: https://ChristophTrappe.com/virtual-presentation-tips/

Mark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss podcasting and SEO. Mark's company: https://rebelbasemedia.io/ Related article on podcast SEO: https://lnkd.in/dCFEk25 Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d

Lee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business. Find Lee's book here: https://amzn.to/3kCIrDB Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa Need help with your marketing? Contact Christoph now. ctrappe@gmail.com

Katie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  Find her book here: https://amzn.to/35AbtOH  Connect with her on Twitter: https://lnkd.in/eJQwRN3  Christoph's blog: https://lnkd.in/bDTft_d

Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream." "For so many entrepreneurs and professionals, the relentless pursuit of success leaves behind damaged relationships and personal life carnage in their wake. In The UnAmerican Dream, Carlos Hidalgo reveals his thrilling journey to entrepreneurial triumph, and the simultaneous path to rock bottom." Order the book here: https://amzn.to/3jr9XTT Connect with Carlos on Twitter: https://lnkd.in/e4BDwrN Christoph's blog: https://ChristophTrappe.com

Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council. What's a content council Who should be involved What to consider Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance book: https://lnkd.in/e3dWVd5

Joshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies.  Joshua's company: https://lnkd.in/e66g9hK Previous podcast with Scott Brinker about the marketing technology landscape: https://lnkd.in/evhx78q Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5

Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss: Healthcare marketing during COVID What channels to consider in healthcare marketing Doctors on TikTok Localization and SEO in healthcare Online reputation management And more Related articles: Should my brand share coronavirus content? https://authenticstorytelling.net/coronavirus-brand-content/ Google ads during the pandemic - a chat with Banner Health https://authenticstorytelling.net/google-has-blocked-thousands-of-coronavirus-related-ads-and-one-healthcare-organization-says-thats-hurting-outreach/ Your guide to making online reviews work https://authenticstorytelling.net/online-reviews/