The Business Storytelling Podcast

Leo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates. Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

Christoph reviews the new app and discusses whether or not it can help us make better connections online.  The video version of this and an article can be found here: authenticstorytelling.net/clubhouse-app Need help with your audio content strategy, contact Christoph now at ctrappe@gmail.com or 319-389-9853.

Mark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Viafoura helps companies create active, civil and loyal online communities. Check them out here: https://viafoura.com/   Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

This was live streamed to Amazon on Christmas Eve but the tips can be used for any occasion when you need last-minute gifts. For links to the products visit https://amazon.com/live/broadcast/be008501-93e1-416e-95c0-edbad5b6b1ca?ref=social&tag=theauthstor09-20&linkCode=ilv

Scott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic. Connect with Scott on Twitter: https://lnkd.in/epPyN6h Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d

Author Stefan Palios joins me to share some of his 50 laws of freelancing and how freelance writers can find their niche and be more successful for their clients.  Find his book here: https://amzn.to/2U1INIR Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net

Carlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Get Carlos' book here: https://amzn.to/31PZH1y Connect with Carlos on LinkedIn: https://lnkd.in/etrZK_a Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

We've talked about research in content strategy and the importance of creating good content experiences before.  Understanding our audiences can help us do that of course.  Today, Jenn Vogel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  Connect with Jenn on LinkedIn: https://lnkd.in/ec3syP6  Check out Voxpopme: https://site.voxpopme.com/  -----  Disclosure: Christoph leads content strategy at Voxpopme. Either way, he finds this a topic worth sharing with you. :)  -----  Find more podcast episodes: https://lnkd.in/ePb7wUi

Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated. Find her at https://www.troolsocial.com/ On Twitter: https://twitter.com/troolsocial Articles mentioned on the show: Knowledge panels: https://authenticstorytelling.net/how-i-got-a-google-knowledge-panel/  Keyword collaborations: https://authenticstorytelling.net/keyword-collaboration-to-take-your-keyword-research-to-the-next-level/ Local SEO: https://authenticstorytelling.net/local-seo-how-to-get-local-links-that-help-your-business-drive-more-leads/

Jim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand should consider doing one.   My previous blog post on the topic: https://lnkd.in/evhxAjn  Connect with Jim: https://lnkd.in/euRbeeD Connect with Chris: https://lnkd.in/ezNbia8  Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ