The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jan 9, 2021 • 35min
297: Demystifying how we think and why we act - with Tim Ash
Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com
Tim's site: http://timash.com
Follow Tim on Twitter: https://lnkd.in/eNUJYXk
Christoph's blog: https://lnkd.in/bDTft_d
Jan 8, 2021 • 39min
296: What actually goes into planning a livestream? Presented by Restream
In this live recording of the Business Storytelling Podcast, Christoph shares:
Ideation (Guest vs. no guest)
How to keep topics unique
Keyword research
How I write titles
My description template and philosophy
Livestream to multiple channels with Restream: https://restream.io/join/ctrappe
Video version of this podcast: https://youtu.be/6ZmygNJzXTw?t=120
Christoph's content performance book: https://amzn.to/38ezVrb
Find more podcast episodes: authenticstorystelling.net/podcast
This episode is supported by Restream.
Jan 6, 2021 • 5min
295: Radio replay: How to present yourself better on Zoom calls
Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https://christophtrappe.com/body-language/
These are my office products mentioned:
Gaming chair: https://amzn.to/2X7QCP1
Standup desk: https://amzn.to/3bbueMH
Jan 5, 2021 • 12min
294: Getting content ideas through Google Question Hub
Barry Schwartz tweeted the news that Google Question Hub is now available in the US.
Read his article here: https://lnkd.in/e2nkXRH
This episode is a quick overview, how to sign up, and how to get content ideas from it.
Video version: https://youtu.be/No0hKsYrcdk
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
Jan 4, 2021 • 32min
293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters
Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5Q
Her website: https://ownyourother.com/
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d
Jan 3, 2021 • 23min
292: Use these marketing tips to make 2021 better - from experts
On this episode, we hear from some of our guests share tips on how you can make 2021 a success.
Guests with tips include:
Charlene Walters
Mark Asquith
Mark Schaefer
Andy Crestodina
Marc Gawith
Jason Falls
Sarah Townsend
Tim Ash
Bob Regnerus
Casey Stanton, Scot Westwater and Hamlet Batista.
Thanks everyone and here's to a great 2021.
Jan 2, 2021 • 15min
291: Why ESPN’s sky cast channel during the football playoffs is part of the future of content
I’m watching the college football playoffs today and have watched every game so far on the sky cam station. Being in the middle of the action is the future of content and I wonder how soon we will be watching football games in virtual reality.
Jan 1, 2021 • 18min
290: What should I use for a microphone for my podcast?
In this episode, Christoph shares the microphones he has used for livestreams and podcast recordings.
You can also find links to all mentioned here: https://www.christophtrappe.com/best-budget-podcast-microphone/
Don't miss these podcast episodes:
What's the impact of ChatGPT and AI-content creation? A chat with Evan Kirstel
Modern B2B demand gen - a chat with Jon Miller
The rise of the marketing technologist - a chat with Joshua McNary
Dec 30, 2020 • 34min
289: What's connected content? A chat with Carrie Hane
Carrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Get her book here: https://amzn.to/2VmmJtj
Find more podcast episodes: ChristophTrappe.com/podcast
Christoph's content performance book: https://ChristophTrappe.com/content-performance-culture-book/
Dec 29, 2020 • 37min
288: How to read body language on Zoom calls - a chat with Susan Ibitz
Susan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan is a Human Behavior Hacker- some people hack computers she hacks humans.
Learn more about her and the Behavior Lab here: https://lnkd.in/exRpZZv
Related article on Christoph’s blog: https://authenticstorytelling.net/body-language/
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
