The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jan 18, 2021 • 35min
307: Saying no can help you become a better leader - a chat with Jo Miller
Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.
Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ
Jan 17, 2021 • 29min
306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:
What is word of mouth marketing?
How to do word of mouth marketing?
What are brands doing wrong when it comes to word of mouth marketing?
And more...
Christoph's content performance book: https://lnkd.in/e3dWVd5
Jan 16, 2021 • 26min
305: Walked on: Lessons from a two-sport non-scholarship athlete
Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545
Jan 15, 2021 • 37min
304: How to elevate marketing ops - a chat with Cristina Saunders
Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams.
Connect with her on LinkedIn: https://lnkd.in/e_v7_ux
Find more podcast episodes: authenticstorytelling.net/podcast
Jan 14, 2021 • 38min
303: How to build a brand without annoying sales tactics
Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic.
Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq
Find more podcast episodes: https://lnkd.in/eYsZuzr
Jan 13, 2021 • 36min
302: Am I live? Here's how to make your livestream successful - Powered by Restream
Christoph talks about how to pull off a great livestream.
How do you know you are live?
Who pushes the buttons?
Comments
Repurposing
Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C
This episode is supported by Restream and produced by Trappe Digital.
Jan 12, 2021 • 26min
301: How the Best Companies Stay Relevant in a Fast-Changing World
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it.
Find his book here: https://amzn.to/3ovjSeM
Christoph's blog: https://lnkd.in/bDTft_d
Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
Jan 12, 2021 • 37min
300: Measuring the success of PR efforts - a chat with Tonya Parker
Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts.
Connect with her on Twitter: https://lnkd.in/eM4ARaX
On LinkedIn: https://lnkd.in/eJ8-VvW
Jan 10, 2021 • 29min
299: How to be ready when your number gets called
Are you ready when your time to shine has arrived? Let’s talk about how to succeed. Video version: https://amazon.com/live/broadcast/62f66a6f-a409-4dc3-b59f-51630ed6fb9d?ref=social&tag=theauthstor09-20&linkCode=ilv
Jan 10, 2021 • 32min
298: Creativity in marketing - a chat with Author Mat Zucker
Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book.
Find his book here: https://amzn.to/36IIAS6
Find more podcast episodes: ChristophTrappe.com/podcast
