The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jan 27, 2021 • 29min
317: The latest B2C marketing research from the Content Marketing Institute
Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research.
Find the full report here: https://lnkd.in/eWJ7_qS
Jan 26, 2021 • 41min
316: Is Clubhouse worth including in your marketing strategy?
Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also find the video version of this episode at that link.
Social Media Expert Mitch Jackson of https://streaming.lawyer/ joins Christoph on this live recording of the Business Storytelling Podcast to share his thoughts on the app and how you can integrate it into your marketing.
Christoph's content performance book: https://amzn.to/38ezVrb
Find more podcast episodes: authenticstorystelling.net/podcast
Jan 26, 2021 • 37min
315: Subscriptions - the forever transaction with Robbie Kellman Baxter
Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find her book here: https://amzn.to/2JYwM5n
More podcast episodes: http://authenticstorytelling.net/podcast
Jan 25, 2021 • 35min
314: How to deliver the right Facebook ad, at the right time, to the right audience
Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find his book here: https://amzn.to/358Zo3Y
Bob's website: https://lnkd.in/eVfUApp
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d
Jan 24, 2021 • 37min
313: What are people really doing online? A chat with Simon Kemp
Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project. More marketing tips: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
Jan 23, 2021 • 30min
312: How to grow your followers on Amazon Live
If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain followers? In this audio live I am discussing my strategy. Follow me on Amazon here: https://www.amazon.com/shop/christophtrappe
Jan 22, 2021 • 47min
311: How to get your brand to a breakthrough - a chat with Margie Agin
Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand.
Find her book on the topic here: https://amzn.to/3oOpq3Y
Connect with Centerboard Marketing: https://lnkd.in/evk5rJS
This episode is supported by Centerboard Marketing and produced by Trappe Digital LLC.
Jan 21, 2021 • 29min
310: SEO for content creators - a chat with Barry Schwartz
Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy.
We discuss:
Google passage ranking
Keyword research
The bare minimum of SEO strategy
and more...
Find more podcast episodes: christophtrappe.com/podcast
Christoph's content performance book: https://christophtrappe.com/content-performance-culture-book/
Jan 20, 2021 • 35min
309: How to speed up SEO projects - a chat with Hamlet Batista
Hamlet Batista, CEO at https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
Jan 19, 2021 • 21min
308: Istanbul virtual keynote: Creating a content performance culture
This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance.
The video version can be found here: https://youtu.be/tc-iU8LLCT4
Want me to speak at conference, drop me a note: ctrappe@gmail.com
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
More marketing tips: https://lnkd.in/bDTft_d
