The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Feb 9, 2021 • 34min
327: Content marketing challenges to master - a chat with Kris Hughes
Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic.
What are some challenges business face?
How to overcome them?
How to be more successful with your content
And more...
Connect with Kris here: http://krishughes.com
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
Feb 6, 2021 • 41min
326: Why, why, why is the podcast industry so fragmented - a chat with Travis Osterhaus
Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy.
Connect with Travis on Twitter: https://twitter.com/travisosterhaus
Find more podcast episodes: authenticstorystelling.net/podcast
Christoph's new Going Live with your Podcast book: https://amzn.to/3cLUsGf
Feb 5, 2021 • 34min
325: How to Create Loveable Brand Communications - a chat with David Yarde
David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Let's find out how to make your brand more lovable. Connect with David on LinkedIn: https://lnkd.in/e6cwE8s
And on Twitter: https://twitter.com/dsmy
His website: davidyarde.com
Feb 4, 2021 • 23min
324: Does good lighting matter for your livestreams?
In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv
Feb 3, 2021 • 31min
323: How to come up with great ideas - a chat with Carla Johnson
Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas.
Find her book on the topic here: https://amzn.to/3oIbrwm
Christoph's content performance book: https://amzn.to/38ezVrb
Find more podcast episodes: https://lnkd.in/ePb7wUi
Feb 2, 2021 • 43min
322: The importance of testing in marketing - a chat with Ron Stefanski
Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast.
We discussed:
Why testing is important
How to test assumptions
Multi-variant and A/B testing
And more....
Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/
More podcast episodes: http://authenticstorytelling.net/podcast
Christoph's blog: http://authenticstorytelling.net
Feb 1, 2021 • 34min
321: Marketing strategies with Pam Didner
Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021.
Find her book here: https://amzn.to/34i8wlU
Her website: https://pamdidner.com/
Christoph’s new “Going Live“ book: https://authenticstorytelling.net/going-live-book/
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd5
Jan 31, 2021 • 21min
320: Virtual Singapore keynote: Audio and voice for content marketers
With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio content and how to create it quickly. We also discussed the impact of voice on our content strategies. To book him to speak at your event contact him here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/
Jan 30, 2021 • 34min
319: Re-humanizing the workplace - a chat with Chuck Blakeman
Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace."
Get a copy here: https://amzn.to/3nkQcPM
Christoph's content performance book: https://amzn.to/38ezVrb
Christoph's blog: http://authenticstorytelling.net
Jan 29, 2021 • 33min
318: Crisis PPC and other PPC topics - a chat with Kirk Williams
Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.
His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs
Follow him on Twitter: https://twitter.com/PPCKirk
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
