The Business Storytelling Podcast

As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business.   Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe.  From resource allocation to technology adoption; they'll arm you with expert advice to aid you in creating a thriving and efficient marketing environment in an uncertain and unpredictable landscape.   Panelists: Darrell Alfonso, AWS  Amy Kelly, UserTesting Mark Baker, Oracle  Christa Elizabeth Norton, Capita  Hosted by Christoph Trappe, produced by Trappe Digital LLC  Sponsored by Web Insights https://lnkd.in/e7wAaMH

Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.    Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt  Tomorrow's panelists:  Darrell Alfonso, AWS  Amy Kelly, UserTesting Mark Baker, Oracle  Christa Elizabeth Norton, Capita

Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss: What do we mean by "the process?" How to trust in the process?   And related topics.    Check out Garrett's company: https://bytraject.com/  Find more podcast episodes: authenticstorystelling.net/podcast   For the video version of this podcast: https://youtu.be/dyId09tZkgA

Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more. Check out her books here: https://amzn.to/3ppKZYI Dawn's website: https://dawndugle.com/ Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast 

What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss. Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3

Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find Matthew's book on the topic here: https://amzn.to/3qK49sM  Christoph's content performance book: https://amzn.to/38ezVrb

The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field.  Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it.   Check out the show here: https://lnkd.in/dJ6XsgR   More Business Storytelling Podcast episodes: https://lnkd.in/eiUSn7h   Christoph's blog: https://lnkd.in/bDTft_d

At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/

Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt." Get the book here: https://amzn.to/3qywZMr Read Christoph's content blog: http://authenticstorytelling.net

Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping.  Get his book here: https://amzn.to/375cHmB Christoph's content blog: authenticstorytelling.net