

The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books

Mar 19, 2021 • 33min
347: Social media in government - a chat with Rob Sand
Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the community on Twitter.
Follow him here: https://twitter.com/RobSandIA
Pre-order Christoph's new "Going Live" book now: https://amzn.to/3agXU9i
Find more podcast episodes: authenticstorystelling.net/podcast

Mar 18, 2021 • 33min
346: How to make sales easier with video
Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale.
Find Marcus' book on the topic here: https://amzn.to/3oq7N9H
Connect with Christoph on Twitter: http://twitter.com/ctrappe

Mar 17, 2021 • 22min
345: Why you need an office treadmill
This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc0-a78965b546d4?ref=social&tag=theauthstor09-20&linkCode=ilv

Mar 12, 2021 • 33min
344: How to use better PowerPoints - a chat with Fiona Walsh
Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling.
Connect with her here: https://lnkd.in/eXa2Fwu
Even more on better PowerPoints: https://authenticstorytelling.net/better-powerpoints/

Mar 9, 2021 • 32min
343: Why not analyze creative BEFORE spending campaign money?
Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
We talk about how artificial intelligence can make our campaigns better.
Check out Christoph's new book on how to livestream your podcast: https://lnkd.in/ecgwAyx

Mar 2, 2021 • 35min
342: What's a digital legacy plan and why do you need one?
Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.
Grab their book here: https://amzn.to/3750f66
Order Christoph’s new book here: https://amzn.to/3agXU9i
Find more podcast episodes: https://amzn.to/3agXU9i

Feb 23, 2021 • 6min
341: WMT Radio replay - How brands can use the power of livestreaming
Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live

Feb 22, 2021 • 35min
340: How to give better media interviews - a chat with Brad Phillips
Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY
Pre-order Christoph’s new book now: https://amzn.to/3agXU9i

Feb 21, 2021 • 32min
339: The state of email marketing in 2021 - a chat with Ernie Smith
What email trends are worth watching and - more importantly - worth implementing this year?
Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find a related article from Ernie: https://lnkd.in/eg4iuQR
Connect with him on LinkedIn: https://lnkd.in/e-SPJJS
Order Christoph’s new book now: https://amzn.to/3agXU9i

Feb 19, 2021 • 11min
🇩🇪338: Organischer Content und live Podcasts 🇩🇪
Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist.
Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live