322: The importance of testing in marketing - a chat with Ron Stefanski
Feb 2, 2021
43:25
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Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast.
We discussed:
Why testing is important
How to test assumptions
Multi-variant and A/B testing
And more....
Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/
More podcast episodes: http://authenticstorytelling.net/podcast
Christoph's blog: http://authenticstorytelling.net
The Business Storytelling Podcast