The Business Storytelling Podcast

Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when conferences are virtual.  I spotted this new advantage during the 2020 Content Tech Summit which was using Michael’s platform. Take a listen to see if you love this advantage and feel free to leave a voice message with your thoughts for possible inclusion on a future episode.

Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved. Other content mentioned on the show: Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/ More: Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences, and more. Find more podcast episodes: christophtrappe.com/podcast

In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/

Gordon Firemark - The Podcast Lawyer  - joins Christoph Trappe on this episode to discuss the legal issues to consider, including:  Releases  Permissions  Fair use  And more  Find Gordon's book on the topic here: https://amzn.to/3pXmGlw  Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease 

At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to out-of-sight, out-of-mind, we want to stay top-of-mind.  Sam Horn shows you how to be meme-able so YOU'RE the one they remember, YOU'RE the one they want to work with.  Get Sam's books here: https://amzn.to/3lQNPnY More podcast episodes: authenticstorytelling.net/podcast

Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture. Connect with Trent: https://www.linkedin.com/in/growthtrent/ Some of the content mentioned on the show: Why executives should consider private podcasting https://anchor.fm/ctrappe/episodes/225-Why-executives-should-consider-private-podcasting-to-communicate-with-employees-eljm7a How Amazon calculates star ratings for different countries https://ChristophTrappe.com/amazon-star-ratings/ How to make your marketing better with this storytelling formula https://ChristophTrappe.com/what-is-marketing-and-how-to-make-it-simpler-by-using-a-storytelling-formula/ More links

Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A related article can be found here: authenticstorytelling.net/social-media-polls

Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week. In this crazy COVID year, please stay healthy, sane and balanced.

Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to content marketers and their strategies.  Find Bob’s book here: https://amzn.to/3mmaUia