The Business Storytelling Podcast

Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis. Read the related article here: authenticstorytelling.net/amazon-star-ratings Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.  Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net

Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies. Connect with Sarah: https://sarahwilleyllc.com/ Christoph's blog: http://authenticstorytelling.net Other content referenced:  Print magazines as part of your campaign https://authenticstorytelling.net/print-magazine-for-brand-marketing/ Direct mail is not dead https://authenticstorytelling.net/direct-mail-best-practices/ Using cartoons in your marketing https://authenticstorytelling.net/cartoons-in-marketing-how-to-decide-when-to-use-them-for-your-brand/

This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to anything voice related.  Even more on voice SEO: https://authenticstorytelling.net/voice-seo/ The PowerPoint can be found here: https://www.slideshare.net/ctrappe/how-to-make-sure-your-company-ranks-in-voice-search Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

Adam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativity on this live recording of the Business Storytelling Podcast.  Connect with Adam: https://lnkd.in/efdBCST or https://lnkd.in/eVy5iPT or https://adamwmorgan.com/  Christoph's blog: https://lnkd.in/bDTft_d  Christoph's content performance book: https://lnkd.in/e3dWVd5

Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe. How effective is written content? Who focuses on SEO and who doesn't? Who has an editorial calendar And much more form the 2020 State of Writing report. Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/ To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/ Christoph's marketing blog: http://authenticstorytelling.net How to use original in your marketing podcast episode can be found here: https://anchor.fm/ctrappe/episodes/How-to-use-original-research-in-your-marketing-strategy-with-Michele-Linn-ebm4bf The 1-star 2020 review t-shirt: https://amzn.to/32EYUAY For even more on strategic writing, read this blog post: https://authenticstorytelling.net/strategic-writing/

Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   We cover among other things:   What's data science  How is it integrated into business and content strategy How did you get into data science  What business should use it   Connect with Ted here: https://lnkd.in/epTiJWy   Find more podcast episodes: https://lnkd.in/eYsZuzr   Christoph's content performance book: https://lnkd.in/e3dWVd5

Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 certainly upended many plans so let's discuss how to learn from this.  Connect with Jason on Twitter: https://twitter.com/JasonRBradwell Buy a 2020 1-star review shirt here: https://amzn.to/2IuGxYq More podcast episodes: http://authenticstorytelling.net/podcast

Amazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.  A related article can be found here: http://authenticstorytelling.net/amazon-live-streaming-platform Need help with your Amazon Live implementation? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net

Chantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Let’s find out how you can use social media to build your brand.  Connect with Chantelle Marcelle on Twitter: Twitter.com/ccmarce_writes  Chantelle’s website: http://chantellemarcelle.com/ Christoph on Twitter: http://Twitter.com/ctrappe  More podcast episodes: https://lnkd.in/eYsZuzr