The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Nov 9, 2020 • 35min
237: How to track podcast ads and CTAs with a pixel
Sean Creeley, of https://podsights.com, joins me to discuss how to use technology to track podcast advertising conversions.
For an article on this podcast topics: https://ChristophTrappe.com/podcast-attribution/
Nov 8, 2020 • 11min
236: How to live tweet your presentation
Christoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways:
Schedule posts at the approximate time
Have a team member live tweet while watching you
Related article: https://authenticstorytelling.net/another-way-share-presentation-live-tweet/
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
More marketing tips: http://authenticstorytelling.net
Nov 7, 2020 • 36min
235: Why content should be thought of as a product - a chat with Nick Goellner
Nick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.
Connect with Nick on LinkedIn: https://lnkd.in/dvNFGhu
Christoph's Content Performance Culture Book: https://lnkd.in/ekVACUG
Christoph's blog: https://lnkd.in/bDTft_d
More podcast episodes: https://lnkd.in/eYsZuzr
Nov 6, 2020 • 29min
234: Does your company really need swag? A chat with Katie Brunette
Event Marketing Expert Katie Brunette joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic.
For more episodes: https://lnkd.in/eYsZuzr
Katie on Linkedin: https://lnkd.in/eYcFghj
Driving leads from conferences: https://www.growgetter.io/conference-strategy-lead-generation-event-ideas/
More on the best company swag: https://www.christophtrappe.com/best-company-swag/
Nov 5, 2020 • 38min
233: Diversity in marketing (a chat with Michelle Ngome)
Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.
We discuss how to build diverse teams and how to be aware to diverse issues in your marketing.
Connect with her on LinkedIn here: https://lnkd.in/eCPfq-h
Christoph’s blog: https://lnkd.in/bDTft_d
More podcast episodes: https://www.podpage.com/business-storytelling-podcast/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
Nov 4, 2020 • 18min
232: Does your brand draw as much emotion from people as the U.S. election in 2020?
The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In this episode Christoph Trappe discusses what marketers can learn to entice more and better emotions in their next campaigns and projects.
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
Nov 2, 2020 • 28min
231: Seth Godin: Don't choose between perfection or nothing!
Author and thought leader Seth Godin joins Christoph Trappe to discuss his latest book - “The Practice: Ship Creative Work.” It’s a book about finding your voice, how perfectionism has nothing to do with being perfect, how to ship your work and more.
Get his book here. https://amzn.to/3oiqPjq
Nov 2, 2020 • 47min
230: Can content intelligence take the chaos out of content creation? A chat with Cruce Saunders
Cruce Saunders, Principal and Founder of [A] – http://simplea.com, joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Join Cruce and other content leaders at [A] in the [A]cademy to learn more about content intelligence and content engineering: https://bit.ly/2HFndY0
More podcast episodes: https://lnkd.in/eiUSn7h
Nov 1, 2020 • 37min
💰 229: How much should a lead cost?
Casey Stanton, of http://cmox.co, joins me on this episode to discuss how companies should go about calculating cost of customer acquisition. For more podcast episodes: http://authenticstorytelling.net/podcast To connect with Host Christoph Trappe: http://authenticstorytelling.net/christoph-trappe What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
Oct 31, 2020 • 16min
228: How to remove background from an image the easy way - in seconds
Canva.com has really helped me create more and more images. Even though I'm not a designer. I just learned how to easily remove background from images and wanted to share this with you.
For the video version with images: http://authenticstorytelling.net/remove-background-image
Christoph's content performance book: https://lnkd.in/e3dWVd5
