The Business Storytelling Podcast

Trappe Digital LLC
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Oct 30, 2020 • 32min

227: Does my podcast need a website?

Brenden Mulligan of http://podpage.com joins me to discuss the topic and also shares how you can easily use his product to automate your podcast website.
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Oct 29, 2020 • 37min

226: Why you should care about proper content migration strategies

Tim Hanse, content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should practice good content migration and how it can help drive results.  Connect with Tim on LinkedIn: https://www.linkedin.com/in/tghanse/ Christoph's blog: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
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Oct 28, 2020 • 31min

225: Why executives should consider private podcasting to communicate with employees

Todd Cochrane, of http://blubrry.com, joins Christoph Trappe on this episode to discuss how private podcasting works and why company leadership should consider creating private podcasts to reach employees. More podcast episodes: http://christophtrappe.com/podcast
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Oct 27, 2020 • 41min

✍️ 224: How companies and freelancers can work as partners

Author Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here. https://amzn.to/3e3nKPy Read Christoph’s blog here: http://authenticstorytelling.net Need help with marketing or are you looking for your next CMO or CCO? Contact Christoph here https://authenticstorytelling.net/about/contact-us/ or send him an email at ctrappe@gmail.com
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Oct 26, 2020 • 14min

223: How to overcome the Japanese Keyword Hack

My site was recently hacked and became a victim of the Japanese Keyword Hack. This episode discusses what happened, how to try to prevent it and how to move forward from an attack. A related article can be found here. Need help with your marketing or are you looking for your next CMO or CCO?  Contact Christoph now at ctrappe@gmail.com. Christoph is also available for project work. Check out Christoph's qualifications here. authenticStorytelling.net
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Oct 25, 2020 • 51min

222: How to produce live video easier - presented by Switcher Studio

Jeff Koslofsky and Marc Gawith join Christoph Trappe to discuss: Why live video matters How to produce it effectively Other tips to making on air easier How to repurpose it Sign up for Switcher Studio here: https://lnkd.in/eMV2mVe Use TRAPPE1 Connect with Jeff here: https://lnkd.in/e9wtaCA Connect with Marc here: https://lnkd.in/evdaBss Connect with Christoph here: https://lnkd.in/exN2kMw
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Oct 24, 2020 • 32min

221: Why is there a marketing rebellion? Mark Schaefer answers

Mark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to think more about making a human impression than getting an advertising impression. His book can be found here. https://amzn.to/3mbvwJR. Mark’s blog: http://businessgrow.com/blog.  More podcast episodes: https://www.christophtrappe.com/podcast Christoph’s blog: http://christophtrappe.com
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Oct 23, 2020 • 36min

220: Do marketers need college degrees? A chat with Azad Yakatally

We previously discussed marketing certificates here: https://lnkd.in/dp5CgYg On this episode, Azad joins me to discuss the importance of formal degrees. You can connect with him on Twitter here: https://lnkd.in/dJgqyYh What are your thoughts?
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Oct 22, 2020 • 13min

219: What’s your content and marketing backup plan if your website is down?

My website was hit by malware for the second time in two years and I wanted to share what my back up plan is to still reach out to prospects and audience members even with the website being down for a little while. If you need help with your marketing strategy and implementation, contact me now: ctrappe@gmail.com
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Oct 21, 2020 • 32min

‼️ 218: How to get to the point ‼️

Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to make one and how to get better at influencing action. Check out his book on the topic here: http://ctrappe.online/joel

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