

The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books

Oct 30, 2020 • 32min
227: Does my podcast need a website?
Brenden Mulligan of http://podpage.com joins me to discuss the topic and also shares how you can easily use his product to automate your podcast website.

Oct 29, 2020 • 37min
226: Why you should care about proper content migration strategies
Tim Hanse, content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should practice good content migration and how it can help drive results.
Connect with Tim on LinkedIn: https://www.linkedin.com/in/tghanse/
Christoph's blog: http://authenticstorytelling.net
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/ or ctrappe@gmail.com
Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/

Oct 28, 2020 • 31min
225: Why executives should consider private podcasting to communicate with employees
Todd Cochrane, of http://blubrry.com, joins Christoph Trappe on this episode to discuss how private podcasting works and why company leadership should consider creating private podcasts to reach employees.
More podcast episodes: http://christophtrappe.com/podcast

Oct 27, 2020 • 41min
✍️ 224: How companies and freelancers can work as partners
Author Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here. https://amzn.to/3e3nKPy
Read Christoph’s blog here: http://authenticstorytelling.net
Need help with marketing or are you looking for your next CMO or CCO? Contact Christoph here https://authenticstorytelling.net/about/contact-us/ or send him an email at ctrappe@gmail.com

Oct 26, 2020 • 14min
223: How to overcome the Japanese Keyword Hack
My site was recently hacked and became a victim of the Japanese Keyword Hack. This episode discusses what happened, how to try to prevent it and how to move forward from an attack. A related article can be found here.
Need help with your marketing or are you looking for your next CMO or CCO?
Contact Christoph now at ctrappe@gmail.com. Christoph is also available for project work. Check out Christoph's qualifications here. authenticStorytelling.net

Oct 25, 2020 • 51min
222: How to produce live video easier - presented by Switcher Studio
Jeff Koslofsky and Marc Gawith join Christoph Trappe to discuss:
Why live video matters
How to produce it effectively
Other tips to making on air easier
How to repurpose it
Sign up for Switcher Studio here: https://lnkd.in/eMV2mVe Use TRAPPE1
Connect with Jeff here: https://lnkd.in/e9wtaCA
Connect with Marc here: https://lnkd.in/evdaBss
Connect with Christoph here: https://lnkd.in/exN2kMw

Oct 24, 2020 • 32min
221: Why is there a marketing rebellion? Mark Schaefer answers
Mark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to think more about making a human impression than getting an advertising impression. His book can be found here. https://amzn.to/3mbvwJR. Mark’s blog: http://businessgrow.com/blog.
More podcast episodes: https://www.christophtrappe.com/podcast
Christoph’s blog: http://christophtrappe.com

Oct 23, 2020 • 36min
220: Do marketers need college degrees? A chat with Azad Yakatally
We previously discussed marketing certificates here: https://lnkd.in/dp5CgYg On this episode, Azad joins me to discuss the importance of formal degrees. You can connect with him on Twitter here: https://lnkd.in/dJgqyYh What are your thoughts?

Oct 22, 2020 • 13min
219: What’s your content and marketing backup plan if your website is down?
My website was hit by malware for the second time in two years and I wanted to share what my back up plan is to still reach out to prospects and audience members even with the website being down for a little while. If you need help with your marketing strategy and implementation, contact me now: ctrappe@gmail.com

Oct 21, 2020 • 32min
‼️ 218: How to get to the point ‼️
Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to make one and how to get better at influencing action. Check out his book on the topic here: http://ctrappe.online/joel