The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Oct 20, 2020 • 41min
217: Examples of miscommunication and how to overcome them
Chief Culture Officer James Mayhew joins me to discuss common miscommunication issues that teams face and how to overcome them. Connect with him here: http://JamesMayhew.com Christoph’s blog can be found here: http://ChristophTrappe.com
Oct 19, 2020 • 42min
🎥 216: How to integrate video storytelling easily into your marketing!
On this live broadcast recording of the Business Storytelling Podcast (https://lnkd.in/eYsZuzr), I'm joined by Kyle Shannon, of https://www.storyvine.com/, and Dean Barta, of https://lnkd.in/ebuCmZN. We are discussing ways to use video storytelling in an easy way.
Oct 16, 2020 • 5min
215: Radio replay: Do this with your LinkedIn profile to find a job
WMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more tips: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/
Oct 16, 2020 • 12min
214: Podcast SEO: How podcasts help you rank in search
Podcast SEO is a relatively new thing that content marketers have to think about. And it certainly adds to the list but podcast SEO is something that can help our brands rise to the top in search. Let’s dive in. Related article: http://authenticstorytelling.net/podcast-seo
Oct 15, 2020 • 35min
📧 213: Email marketing design: How designed or plain should my emails be?
Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also discuss when you should definitely design emails before sending them.
Oct 13, 2020 • 36min
212: How can brands get irrational loyalty from customers (feat. Deb Gabor)
Deb is the author of "Irrational Loyalty," which you can order here: https://amzn.to/3ynHKGC. She joins me on this live recording of the Business Storytelling Podcast to discuss how you can build a brand in turbulent times.
Oct 11, 2020 • 33min
🍿👩💻 211: Why you should care about a good content experience to drive business results
Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make it better and how to do that. For more episodes: http://ctrappe.online/podcast
Oct 10, 2020 • 21min
🌝 🛏 210: Why your marketing strategy won’t be an overnight success
In this episode I talk about some of the pieces good and successful marketing strategies have. Identifying those and implementing them takes time and that’s why success won’t happen overnight. Nonetheless, it’s worthwhile to push forward. Let’s dive into the topic. This show was live-streamed to several channels. To get future notifications follow me on http://twitter.com/ctrappe or http://ctrappe.online/LinkedIn.
Oct 8, 2020 • 37min
👩💻 209: Facilitating virtual events (with Robin Farmanfarmaian)
We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Podcast: https://authenticstorytelling.net/virtual-conferences/
On this episode, I'm joined by author Robin Farmanfarmaian, to discuss this topic even more. You can check her book here: http://ctrappe.online/robin Robin shared some great ideas around how Zoom fatigue does not apply and how to make the experience more interactive. We also dive into VR. Join me at the virtual Content Marketing World and save with my code -TRAPPE 100- https://www.contentmarketingworld.com/?_mc=TRAPPE100
Oct 5, 2020 • 10min
📷 208: Facebook rolls out Instagram scheduling from the Facebook Pages Manager
Christoph Trappe discusses how to set up this new feature and how to think about using it.
