The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Oct 4, 2020 • 20min
🙋 207: Should we be using emojis in marketing?
Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dive into the topic and includes expert opinions. More: christophtrappe.com/emojis-in-marketing
Oct 3, 2020 • 37min
🎯 206: What about unmeasurable goals in marketing? Do they matter?
Marketing expert Marnie Gloor (https://www.linkedin.com/in/marnie-gloor-49703a10) joins me on the show to discuss the importance of not forgetting about unmeasurable goals that matter nonetheless. More podcast episodes: http://ctrappe.online/podcast What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
Oct 1, 2020 • 34min
205: Why branding is important to drive leads (feat. Lori Cohen)
Marketing executive Lori Cohen, of http://blueskybranding.com, settles the debate around branding vs. lead gen and why we need to build brands to drive leads. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
Sep 30, 2020 • 29min
📈204: What B2B marketers need to know for 2021 (new CMI report)
Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can find the full research here: http://cmi.media/b2b2021
Sep 27, 2020 • 42min
🗣 203: How do we find brand stories worth sharing anyway? (Tips from Park Howell)
Author and story expert Park Howell joins me to share a framework you can use to tell better brand stories that drive results. We discuss how to find stories and how to collaborate better with sales and customer success. Find Park’s latest book here: http://ctrappe.online/park More podcast episodes: http://ctrappe.online/podcast
Sep 26, 2020 • 33min
💰🧑💼202: LinkedIn Profile Tips: How To Use LinkedIn In Your Job Search
LinkedIn is great social media network to connect with professional acquaintances, be found by recruiters and find your next job. This audio from a video broadcast explains how you can maximize your brand on LinkedIn to help in your job search. Sales people can also use many of these tips to be found by leads. A video version of this can be found here: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/
Sep 24, 2020 • 15min
📊 201: Why you should be using a live dashboard in your marketing strategy
Live dashboards can help us make decisions in the moment. They also make it easier for us to see what’s working quickly. There’s no reason we should be waiting for weekly reports or monthly PDFs. This episode discusses how to use live dashboards including Google realtime and Chartbeat.
Sep 22, 2020 • 30min
😷😡 200: What has the crazy 2020 taught us?
Back on the show in honor of making it to 200 episodes are previous guests that share what we have learned in this crazy year and how we can move forward into 2021. Today we hear from: Kate Bradly Chernis, Kristina Podnar, Neal Schaffer, Michael Brenner, Max Branstetter, Tyler Benedict, Kennedy of the Email Marketing Show, Liron Segev and Amanda Milligan. For more podcast episodes: http://ctrappe.online/podcast To buy my 1-star review shirt of 2020: http://ctrappe.online/shirt
Sep 20, 2020 • 34min
📖 199: Should I publish my content on Medium?
Nicole Akers is the author of “Making Money with Medium” which you can order here: http://ctrappe.online/medium. She shares how to integrate Medium into your content strategy, easily publish content there and how to even make money on the platform.
Sep 19, 2020 • 38min
198: How leaders can help teams collaborate better (with Patti Seda)
We’ve all been in meetings where leaders say they want the teams to collaborate - but not really. They just want them to come to the same conclusion that the leader has already made a decision on. That can really hurt trust. Human resource expert Patti Seda is joining me on this episode to talk about how leaders can empower teams differently to collaborate better when it matters.
