The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Sep 17, 2020 • 26min
🍿 197: Is your brand and its content binge worthy? A chat with Sterling McKinley
Sterling wrote “Binge Worthy Branding” (http://ctrappe.online/bingeworthy) and he’s joining me on this episode to discuss how brands can create an experience that’s actually binge worthy for consumers. To contact me for marketing help: https://authenticstorytelling.net/about/contact-us/
Sep 15, 2020 • 37min
196: How to unlearn old tactics to do better marketing tomorrow
Marketer Daniel Murray (https://www.linkedin.com/in/daniel-murray-marketing) and I discuss the importance of unlearning outdated strategies and tactics, how to do that and how to learn new things at the right time.
Sep 13, 2020 • 25min
🎥 195: How to integrate personalized video messages into your outreach strategy
Matt Barnett, of Bonjoro.com, joins me on this episode to discuss how teams can use personalized video messages to build relationships and move people through the funnel. Related article: http://authenticstorytelling.net/personalized-video-messages
Sep 12, 2020 • 27min
194: Why a perfect 5-star rating on Google might not be perfect for your business
Local SEO expert Gregg Gifford discusses with me why a perfect rating in customer reviews can make businesses look less than desirable. This is Gregg’s second chat with me on the show. Last time, we talked about local SEO and you can listen to that show here: https://authenticstorytelling.net/small-business-marketing-strategies/
Sep 10, 2020 • 34min
193: What keywords should we try to rank for and how soon will that happen?
SEO content expert Jessica Foster, of https://keysandcopy.com, shares tips on how to do better keyword research, how to know your audience better and how do you create content that has a better chance to rank. More podcast episodes: http://ctrappe.online/podcast
Sep 8, 2020 • 35min
192: Are Facebook groups worth it?
Eddie Garrison joins me on the Business Storytelling Podcast to talk about how to run a Facebook Group to build community and integrate it into your content strategy.
For his group: http://Facebook.com/groups/theDMCA
Read my article on the topic here: https://authenticstorytelling.net/are-linkedin-groups-still-worth-the-effort/
Sep 6, 2020 • 28min
191: Are marketing certificates overrated?
Storytelling expert Omneya Nabil dives into this topic with me on this episode. More on the topic: https://authenticstorytelling.net/how-communicators-can-decide-what-marketing-certificates-are-best-for-them/
Connect with Omneya:
https://www.linkedin.com/in/omneya
Sep 5, 2020 • 36min
190: How to build instant credibility online - a chat with John Weiler
Author John Weiler joins me to share some of his 25 tips to start building credibility online in six months. Check out his book here: https://amzn.to/3qH6k1D
To get help with your messaging to drive revenue today, contact your growth marketing partner, Growgetter, at http://growgetter.io
Sep 3, 2020 • 24min
189: Marketing requests: How to collaborate and communicate better with the marketing team
Lets talk about how to submit better marketing requests by being more strategic and considering even using a marketing request form. At the end of the day, marketing needs to drive results and that means we need to be strategic. This episode aims at helping sales, customer success and marketing work together better and more collaboratively. Read more here: https://authenticstorytelling.net/marketing-requests/
Aug 31, 2020 • 16min
188: How to livestream your podcast recording to multiple networks (using Restream and Switcher)
In this episode I share my live experiment of live-streaming my podcast recording to Twitter, YouTube and LinkedIn via Restream and Switcher. There are advantages of doing this as part of your integrated Create Once, Publish Everywhere strategy. Then of course, I’ve extracted the audio and published that version here.
