The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Aug 29, 2020 • 32min
187: How to create more emotional B2B marketing (feat. Ashley Poynter)
Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotion. Emotion can help us advance in the B2B buying cycle because our brand can stand out with the buying committee. Enjoy the episodes and for other previous episodes please go here: https://ChristophTrappe.com/podcast
Aug 27, 2020 • 5min
186: WMT Radio interview replay: Company communications during a natural disaster
WMT Morning Host Doug Wagner interviewed me to discuss how companies can keep business and marketing operations going when a natural disaster - like the Iowa Derecho - hits. Additional tips: https://authenticstorytelling.net/disaster-communications/ Prior episode on the topic: https://anchor.fm/ctrappe/episodes/183-Disaster-communications-for-marketers-lessons-from-Iowa-derecho-eihsvl
Aug 26, 2020 • 35min
185: Does Google even use your handcrafted meta descriptions? Feat.: Michal Pecanek of ahrefs
Content marketer Michal Pecanek of http://ahrefs.com investigated and his study found the answer. He shares the results with me on this episode and we answer the question “should you even write a meta description?” For more on the topic - including links to the study and more visit http://authenticstorytelling.net/meta-descriptions
Aug 25, 2020 • 44min
184: Don’t waste your time on useless web design elements (tips with Ethan Anderson)
Some website design elements are just a waste of time. Web design expert Ethan Anderson and I discuss the topic and hope to make your next website redesign project easier. More tips at http://ctrappe.online
Aug 23, 2020 • 19min
183: Disaster communications for marketers (lessons from Iowa derecho)
How to run marketing and content programs when natural disasters shut down your company operations. Reflecting on the impact of the Iowa Derecho 2020 and being without power and internet and what marketing teams can learn from it for business continuity. The written version of this can be found here: http://authenticstorytelling.net/disaster-communications
Aug 19, 2020 • 17min
182: Reviewing the new Canva content calendar and scheduling tool
Canva.com, which I use for my design needs, rolled out a new content calendar and scheduling tool. I tested it and give you my ideas on how you can integrate it into your content strategy. I also discuss overall social media organic scheduling strategy, Buffer.com, websites as the centerpiece and more.
Aug 15, 2020 • 29min
181: How to practice good Zoom etiquette and have better and more collaborative remote meetings
With so many Zoom meetings happening nowadays I thought it would be helpful to share some of my Zoom etiquette tips worth considering.
In Episode 181 of of the Business Storytelling Podcast, which was also live-streamed to my LinkedIn and Twitter/Periscope I share my tips.
I discuss how to behave when joining, discussions, agenda and how to avoid tech issues.
The written article can be found here: https://authenticstorytelling.net/zoom-etiquette
Aug 12, 2020 • 48min
180: Pragmatic Talk Podcast - Creating content that performs
I joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Strategy. Check out more of their episodes: https://anchor.fm/pragmatic/episodes/Creating-content-that-delivers---Christoph-Trappe---Pragmatic-Talk---Episode-17-ehma81 More on the performance model: http://contentperformance.online
Aug 9, 2020 • 11min
179: First reactions to the new Instagram Reels
Reels, basically TikTok in the Instagram app, rolled out in August 2020. I tried it for a few days. Here are my thoughts and how brands can use Reels. More Instagram stories: https://authenticstorytelling.net/category/social-media/instagram/ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
Aug 9, 2020 • 36min
178: What is affiliate marketing? Should I do affiliate marketing? (w/ Ryan Doser and Codrut Turcano)
We are discussing what affiliate marketing is, how companies can make use of it and how brands can become affiliate marketers.
For even more thoughts on affiliate marketing: https://authenticstorytelling.net/affiliate-marketing
Previous episodes can be found here: https://authenticstorytelling.net/podcast-links/
Connect with Ryan: https://www.linkedin.com/in/ryan-doser
Connect with Codrut: https://www.linkedin.com/in/codrutturcanu
