183: Disaster communications for marketers (lessons from Iowa derecho)
Aug 23, 2020
18:52
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How to run marketing and content programs when natural disasters shut down your company operations. Reflecting on the impact of the Iowa Derecho 2020 and being without power and internet and what marketing teams can learn from it for business continuity. The written version of this can be found here: http://authenticstorytelling.net/disaster-communications
The Business Storytelling Podcast