The Business Storytelling Podcast

Roger wrote “Friction” and talked to me about why friction needs to disappear in customer experience and also internally on processes and workflows. Friction is costing us revenue even. Grab his book here: https://amzn.to/3FhCPsC

WMT’s Doug Wagner and Christoph Trappe talk about whether or not the Iowa Hawkeyes can be the basketball national champion with Luka Garza returning. After that we jump into what is happening with online meetings and when to use Zoom backgrounds. More on backgrounds: https://authenticstorytelling.net/will-this-virtual-background-work-for-my-video-zoom-business-meeting/

Darrin Murriner, author of "Corporate Bravery", talks about the phenomenon of the culture of fear and how we can overcome it to build better and higher performing teams.  Grab the book here: https://amzn.to/3kKPyMP

Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit. This and way more in our conversation in this video, which was originally live-streamed on LinkedIn. We live streamed on: http://ctrappe.online/LinkedIn (sign up for future streams!) More episodes can be found here: http://ctrappe.online/podcast Connect with Jeanniey here: https://www.linkedin.com/in/jeanniey

RP Singh (https://www.linkedin.com/in/digitalcontentrp) of the Asia Content Network joins me on this episode to discuss what’s been working and what’s not working when conferences moved online in 2020 during the coronavirus pandemic. Can you really network in a Zoom meeting? We are diving into those and related topics. Tips on holding a virtual conference:  https://authenticstorytelling.net/virtual-conferences/

Marco interviewed me on his live LinkedIn feed for his marketing show. This is a replay of our discussion on how to move your content from happening to performing. For more on content performance cultures go here: https://authenticstorytelling.net/content-performance-culture-book/ Connect with Marco here: https://www.linkedin.com/in/mfcnovo

Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refresh and how long that might take.

Marketing workflow can help us make or break our marketing strategy and implementation. On this episode of the Business Storytelling Podcast agile marketing expert Andrea Fryrear talks about strategies for marketing teams to be more successful while using an agile marketing framework. We discussed how to be more strategic, how to prioritize and how to structure your workdays to be more agile while driving results. And much more... Check out her book here: https://amzn.to/32JTq7Q

Ashley Cummings commissioned a study that answers that question in-depth. She joined me on this episode to share the details. Get the report here: https://www.ashleyrcummings.com/news/writer-rates Previous episodes: https://authenticstorytelling.net/podcast-links/ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Author and lead generation expert Casey Cheshire joined me on this episode and shared how you can correctly score and grade leads that come through your system. First of all you need to look at whether the lead is interested in you and then you need to look at whether or not you even want them as a customer. Very interesting topic. I hope you enjoy the show. You can also check out Casey’s book here: https://amzn.to/2Z0Aota