The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jul 6, 2020 • 39min
167: Why marketing certificates are worth getting (feat. Hansen Hunt and Justin Champion)
Hansen Hunt, of https://www.certifiedmastery.com, and Justin Champion, of https://academy.hubspot.com, share what you should consider as you’re looking into marketing certifications and how to learn while also getting badges for your accomplishments.
Jul 5, 2020 • 43min
166: How to overcome objections in email marketing (with Rob and Kennedy)
Rob and Kennedy, hosts of The Email Marketing Show Podcast, share how to make your email marketing cadences more relevant to your audience. We are discussing how to send better messages, when to send them and more. You can check out their podcast here as well: https://podcasts.google.com?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vdGhlLWVtYWlsLW1hcmtldGluZy1zaG93
Jun 30, 2020 • 11min
165: How to make the most out of Twitter topics
In this episode I share how you can follow topics of interest via Twitter topics. For a visual guide check out this blog post: http://travelreviews.online/how-to-follow-travel-topics-on-twitter
Jun 28, 2020 • 39min
164: How to navigate the ever expanding marketing technology landscape (with Scott Brinker)
Almost 10 years ago Scott started mapping marketing technology companies and there were 150. Now there’s about 8,000. We need technology to optimize our workflows and Scott gives us insights on how marketers can navigate this area of their job. You can see his research here as well: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ More technology stories from me: https://authenticstorytelling.net/category/technology/
Jun 24, 2020 • 23min
163: Things that drive performance but didn’t require content creation
A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites. For more on content performance: https://ChristophTrappe.Com/content-performance-culture-book/
Jun 21, 2020 • 39min
162: Should brands run paid campaigns with publishers? (Feat. Tyler Benedict)
Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more relevant. When everyone wins - audience, brand and publisher - that’s the model to go after.
Jun 15, 2020 • 14min
How to handle corrections to web content
Nobody wants mistakes to happen but they do. This episode - also a chapter in the Content Performance Culture book - discusses best practices and how to go about fixing problems that were published. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
Jun 12, 2020 • 31min
Snapchat Marketing: How to use Snapchat Ads to reach your target audience
Amine Bentahar shares tips how brands can use Snapchat Ads to meet business goals. This was a livestream of the Business Storytelling Podcast on ctrappe.online/LinkedIn
Jun 9, 2020 • 33min
Things to know about recognition technology when engaging with customers (feat. Paul Barba)
Paul Barba, Chief Scientist at Lexalytics, shares how companies can use recognition technology (aka emotion detection) while communicating with customers. It’s an interesting field that can help us personalize our message to customers based on their current emotional state but there are also limitations. Paul and I discuss that topic in this episode. For more on his company: https://www.lexalytics.com
Jun 7, 2020 • 27min
How to decide when to delete old content
In this episode which was also live-streamed on LinkedIn I talk about how I decide when to delete old content or when to update it. The video version can be found here: https://youtu.be/8XCJj_VQEoY
