The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jun 4, 2020 • 27min
157: The importance of a “pause queue” social media button and other crisis tips
Jennifer Radke, of the National Institute for Social Media, and I discuss social media tips for brands for when emergency events like the coronavirus and protests are happening. You can also listen to our previous episode together here: https://anchor.fm/ctrappe/episodes/Social-media-strategy-in-2020-with-Jennifer-Radke-e9j4ai
Jun 3, 2020 • 29min
How to communicate with internal teams and clients in text-based conversations (feat. Chris Craft)
Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel from hell. Marketing Agency CEO Chris Craft joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss how to communicate better. Connect with him here: https://www.naomedia.co/ Check out Christoph’s latest book here: ctrappe.online/book
May 31, 2020 • 23min
Are you making online reviews work for your business?
A look at how to make online reviews drive results and give you insights into what customers are saying about you – positive or negative – and learn from that. The article version of this podcast can be found at: http://ChristophTrappe.com/online-reviews
May 27, 2020 • 40min
154: Why is some content so shallow and how to get companies to go deeper (feat. Mael Roth)
There’s a practice out there where some companies don’t go very deep with their content. “We don’t want to give our knowledge away” is the reasoning we hear often. In this episode, Germany-based content expert Mael Roth joins Christoph Trappe to discuss why that’s not a good idea. Content should go deep to draw the right attention, be relevant and useful. You can connect with Mael here: https://maelroth.com/
May 25, 2020 • 30min
How small business can do better marketing (with Corrie Logiudice)
Small businesses face different barriers to rock their marketing. But no worries there are ways to overcome them and raise your business’ brand. Corrie Logiudice shares tips and tricks with us in this show. You can also connect with her here: http://www.corrielogiudice.com/
May 21, 2020 • 11min
New on Twitter: Twitter now allows user to turn replies off
A look at this new feature that has been spotted in the wild in late May. Should you turn replies off or leave them on? To read about this topic visit authenticstorytelling.net/negativity-social-media
May 19, 2020 • 13min
Should public meetings be live streamed going forward after the coronavirus pandemic?
One trend that I found very beneficial to the public has been the live streaming of most public meetings during the coronavirus lockdown. It has made access easier and at least for the meetings I have attended there seem to be more people in attendance than in a physical meeting. I think this is a trend that should continue even after the lockdown. This article also offer some tips on how to livestream events: https://authenticstorytelling.net/how-to-quickly-setup-a-video-livestream-for-your-cancelled-church-sermon-or-other-company-meeting/
May 16, 2020 • 18min
How to make sure customers know your business is open (Small business marketing strategies)
After many businesses were closed for weeks at a time due to the coronavirus pandemic of 2020 here’s a good reminder on how to make sure your customers know that you’re back open. Many of these tips can also be used in times when a new business is starting up. The related article can be found here: http://authenticstorytelling.net/small-business-marketing-strategies
May 15, 2020 • 36min
Why you need a content team and how to build one (with Rachel McConnell)
Author Rachel McConnell breaks down why companies need content teams and how to implement the creation of the teams flawlessly. You can check out her book here: https://amzn.to/35E6qw1
May 12, 2020 • 28min
How to use original research in your marketing strategy (with Michele Linn)
Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how you can integrate research into your strategy. For more check out her website here: https://mantisresearch.com/survey-based-research/
